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| - simple | |
| - public over private | |
| - personal vanity | |
| - internet is global | |
| - permalinks | |
| - don't break the browser | |
| - don't re-invent underlying technology | |
| - a medium is not a grande | |
| - break convention for your users | |
| - no useless widgets | |
| - defaults! lose the preference pane (http://www.kk.org/thetechnium/archives/2009/06/triumph_of_the.php) | |
| - level up | |
| - invaluable tool | |
| - use it yourself |
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