Tests build confidence. Write 'em. They'll save your ass, and they'll let you take a chainsaw to your code without being afraid of unintended consequences.
If it's happened more than twice, don't ever do it by hand again.
If it can possibly be done outside the request/response cycle, defer it. Mailers, uploads, audit trails.
If there's a lifecycle, model it as a real state machine. Beware ad hoc flags.
You'll write it once, but you'll read it a lot. Code accordingly. Sometimes simplicity takes a bit longer, but it'll pay off.
Inconsistent file names, task names, or coding conventions hurt productivity.
Keep frameworks, plugins, libraries, and tools up-to-date, but think twice before using a production app to play with the bleeding edge.
Don't speculate, get data. Act on what you know, not what you suspect. Is that code really faster? Do users really want that feature?
Find the root cause. Keep asking why, even when you're tired and under the gun. The guesswork patch you write today will be a nightmare tomorrow.
Dogma is for theorists. If it's not working, change it, no matter how long it took to write. Don't throw good money after bad. Admit mistakes early and often.