app-store-listing-requirements.md

App Store Listing Requirements

Apple

1. App Information

• App Name: Maximum 30 characters.
• Subtitle: A short description (up to 30 characters) displayed below the app name.
• Category: Primary and optional secondary category (e.g., Games, Productivity, Health & Fitness).
• Bundle ID: Unique identifier for your app, set in Xcode.
• Privacy Policy URL: A link to your app's privacy policy.
• Support URL: A link where users can get help.
• Marketing URL: Optional; a link to your app's website or promotional page.

2. App Icon

• Specifications:
  • 1024 x 1024 pixels
  • PNG format
  • No transparency
• This icon will represent your app on the App Store.

3. Screenshots

• Device Sizes:
  • iPhone (6.9", 6.5")
  • iPad (13", 12.9")
• Specifications:
  • JPEG or PNG format
  • No status bar (it should be clean)
  • High resolution (specific dimensions vary by device)
• Displays:
  • 6.9" (1320 × 2868px, 2868 × 1320px, 1290 × 2796px, or 2796 × 1290px)
  • 6.5" (1242 × 2688px, 2688 × 1242px, 1284 × 2778px, or 2778 × 1284px)
  • 13" or 12.9" (2064 × 2752px, 2752 × 2064px, 2048 × 2732px or 2732 × 2048px)
• Upto 10 screenshots per device.

4. App Preview (Optional)

• Video: A short video demonstrating your app (optional but recommended).
• Specifications:
  • Length: 15–30 seconds
  • Format: MP4 (H.264 codec)
  • Resolution: Matches the device size
• Upto 3

5. Description

• App Description: A detailed explanation of your app’s features and benefits.
• Keywords: Relevant keywords to help users find your app (100-character limit).

6. Version Information

• What’s New in This Version: A brief note on updates, bug fixes, or new features.

7. App Store Connect Metadata

• Age Rating: Select the appropriate age rating based on content.
• Copyright: The legal copyright notice for your app.
• Contact Information: Developer or company contact details.
• Content Rights: Confirm you have the rights to all content in your app.

8. Build

• Upload the app build via Xcode or Transporter.

9. Compliance Information

• Export Compliance: Confirm if your app uses encryption.
• Advertising Identifier (IDFA): Indicate if your app uses IDFA for ad tracking.

10. Pricing and Availability

• Price Tier: Select the pricing model (free or paid).
• Availability: Choose the countries or regions where your app will be available.

11. Additional Notes

• TestFlight: Optional for beta testing before release.
• App Review Notes: Add any specific notes for the Apple review team (e.g., test account credentials).

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Android

1. App Information

• App Name: Maximum 50 characters.
• Short Description: A brief description (up to 80 characters) displayed on the app's listing.
• Full Description: A detailed explanation of your app's features and benefits (up to 4,000 characters).

2. App Icon

• Specifications:
  • 512 x 512 pixels
  • PNG format
  • Maximum file size: 1024 KB
  • No transparency

3. Screenshots

• Device Sizes: Provide screenshots for the following devices:
  • Phone
  • Tablet (7-inch and 10-inch)
  • Android TV (if applicable)
  • Wear OS (if applicable)
• Specifications:
  • Minimum dimension: 320 px
  • Maximum dimension: 3840 px
  • Aspect ratio: Between 16:9 and 2:1
  • Maximum 8 screenshots per device type

4. Feature Graphic

• Specifications:
  • 1024 x 500 pixels
  • JPEG or PNG format
  • No transparency
  • Avoid adding text that overlaps with the Play Store UI

5. Promo Video (Optional)

• A YouTube link to a promotional video for your app (optional but recommended).

6. App Category

• Primary Category: Choose the most relevant category (e.g., Games, Productivity, Health & Fitness).
• Tags: Add relevant tags to help users discover your app.

7. Content Rating

• Complete the Content Rating Questionnaire in the Play Console to receive an age rating for your app.

8. Privacy Policy

• A URL linking to your app’s privacy policy.
• Mandatory if your app collects or processes user data.

9. App Package

• APK or AAB: Upload your app’s build (preferably an Android App Bundle for better optimization).
• Signing Key: Ensure your app is signed with a valid key.

10. Store Listing Metadata

• Languages: Provide translations for your app’s listing (if applicable).
• Contact Details: Include an email address and optionally a phone number or website.

11. Pricing and Distribution

• Price: Select whether the app is free or paid.
• Availability: Choose the countries or regions where your app will be available.
• Ads Declaration: Indicate if your app contains ads.

12. Compliance and Policies

• Data Safety Form: Fill out the Data Safety section to disclose how user data is collected and used.
• Export Compliance: Confirm if your app uses encryption.
• Target Audience: Specify the age group your app targets.

13. Release

• Internal Testing: Optional, via Play Console.
• Production Release: Once all information is complete, submit the app for review and publish it.