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Created April 18, 2025 20:47
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scraped-linkedin.json
{
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"publicIdentifier": "rickvanbeem",
"linkedInIdentifier": "ACoAAAFOyWMB-4RoWHfSHvIlTRqB_gOArxTWBE8",
"memberIdentifier": "21940579",
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"firstName": "Rick",
"lastName": "van Beem",
"headline": "PR & Marketing Director at Pearl Abyss",
"location": "Amsterdam, North Holland, Netherlands",
"summary": "Highly motivated manager with over 18 years of videogames marketing an pr experience. Loyal and self starting individual with exceptional communication skills, relentless drive and extensive network.\n\nSpecialties: Games Publishing, GaaS Live-ops and ad-ops, Business Development, Product Sourcing, Product Management, PR, Branding, Affiliate Marketing, Player Acquisition, Crisis Management, Creative Writing and Event Management.",
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"title": "Director of Marketing & Public Relations",
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"description": "➤ Responsible for PR, Marketing and Business Development within the EMEA region and working on internally developed franchises such as Black Desert Online, Crimson Desert, DokeV and PLAN 8.\n➤ During COVID-times established the European publishing office and hiring initial staff for several publishing departments such as PR & Marketing, Community, Live-ops and Customer Support. \n➤ Budgeting, go to market planning and execution. \n➤ Building and managing the EMEA Publishing team, including the management of external marketing, influencer and public relations agencies\n➤ Liaising with key publishing partners such as Sony PlayStation and Xbox\n➤ Responsible for brand collaborations with hardware partners such as Samsung, AMD, Intel, Nvidia, Alienware, HyperX, iBuyPower and Coolermaster\n➤ Event organisation (Gamescom, TwitchCon, EGX, Paris Games Week and self-developed community events (Voice of Adventurers Europe 2022, Heidel Ball 2024)",
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"linkedInId": "11393021"
},
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"description": "Responsible for all North American and European marketing activities at MY.GAMES, a daughter of the mail.ru group.\n\n➤ P&L responsibility\n➤ Leading a team of 9 marketing & communication professionals\n➤ Worked on Conqueror's Blade, Skyforge, Revelation Online and unannounced titles",
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"linkedInUrl": "https://www.linkedin.com/company/19192109/",
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{
"title": "Marketing & Communications Division Leader",
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"description": "➤ Responsible for all marketing and communications activities within the Western market (North America, Europe, and Australia/New Zealand)\n➤ Leading and developing a multi-cultural team of marketing, PR and community professionals (8FTE)\n➤ Developing go to market strategies for current and future titles \n➤ Managing business development in the fields of Marketing, PR, Event Management and esports\n➤ Helped turning Black Desert Online into a 1 billion dollar franchise",
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"linkedInUrl": "https://www.linkedin.com/company/10200445/",
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{
"title": "Freelance PR & Marketing Consultancy",
"companyName": "Buff PR",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► PR and event management for Pokémon Go and Ingress (Niantic Labs)\n► PR for Zombie Army Trilogy (Rebellion)\n► Influencer Marketing for Paragon (Epic Games)\n► PR for Inside (Playdead)\n► PR for Jets (KLM Royal Dutch Airlines)\n► PR & Marketing planning and execution for PlayStation®Network titles Toki Tori and Adam's Venture (Playlogic)\n► PR & Marketing planning and execution for PC indie game Diamond Dan (Grendel Games)\n► PR & Marketing planning for MMO Wizard 101 and consulting on PR agency selection (Gameforge/Kingsisle)\n► PR planning and execution for social online game Eccky (LostBoys International)\n",
"startEndDate": {
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"linkedInUrl": "https://www.linkedin.com/company/27156251/",
"linkedInId": "27156251"
},
{
"title": "Global Marketing Manager",
"companyName": "Lunagames",
"companyLocation": "Hoofddorp",
"description": "► Responsible for Lunagames' global PR & Marketing\n► Managed a multi-diciplinairy team (Marketing, Development, Localisation, QA)\n► Increasing cross-platform downloads through App Store Optimisation (Apple App Store, Google Play Store, Windows Phone Store and STEAM)\n► In-game monetisation tracking and improvement\n► Event management (MWC, Gamescom and Casual Connect)\n► Exploring new distribution and revenue channels\n► Developer relations and product sourcing (Publishing)",
"startEndDate": {
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"companyLogo": "https://media.licdn.com/dms/image/v2/C4E0BAQGBvmaUi9l1QA/company-logo_400_400/company-logo_400_400/0/1631303049238?e=1750291200&v=beta&t=Yp34FV9Dxjj1iDpQdxMbDOYQU2ujXD0UggtMDVB6ung",
"linkedInUrl": "https://www.linkedin.com/company/1580916/",
"linkedInId": "1580916"
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{
"title": "European PR Manager",
"companyName": "OneBigGame",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Promoted OneBigGame's charity initiative across Europe\n► Raised over $100.000 for charity partners Save the Children and the Starlight Foundation with the release of XBLA game Chime\n► Managed a voluntary European PR team and achieved mass awareness for games such as Chime, WINtA and SXPD",
"startEndDate": {
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"linkedInUrl": "https://www.linkedin.com/company/2872515/",
"linkedInId": "2872515"
},
{
"title": "Project Manager Special Products & PR Manager",
"companyName": "CLIQ Digital",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Responsible for all gaming projects regarding Cliq Digital's gaming platform thumbr\n► Setting thumbr goals and KPI's\n► Corporate and product PR\n► Managed a small multidisciplinary team\n► Event management (Gamescom)\n► Managed external advertising and PR agencies\n► Project management, including legal compliance",
"startEndDate": {
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"linkedInUrl": "https://www.linkedin.com/company/1072693/",
"linkedInId": "1072693"
},
{
"title": "European PR & Marketing Manager",
"companyName": "Gamania Digital Entertainment",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Responsible for all marketing and PR activity within Europe\n► Growing beanfun, Gamania's online MMO gaming platform. Through my efforts, Gamania's beanfun membership went from zero to 6-digit numbers in under two years\n► Goal and KPI setting with regards to game conversion and game monetisation\n► Managed the yearly PR & Marketing budget\n► Organised events such as E3, Gamescom and Gamania Game Show\n► Directly managed a multidisciplinary marketing team\n► Managed four external PR agencies\n► Worked on MMORPG titles such as Core Blaze, Langrisser Schwarz, Lucent Heart, Koihime Musou and Bright Shadow",
"startEndDate": {
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},
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"linkedInUrl": "https://www.linkedin.com/company/209622/",
"linkedInId": "209622"
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{
"title": "Global PR Manager",
"companyName": "Playlogic Game Factory",
"companyLocation": "Breda Area, Netherlands",
"description": "► Studio spokesperson\n► Responsible for branding and messaging\n► Working with Sony Computer Entertainment on first party IP such as Eye Pet and Pom Pom Party",
"startEndDate": {
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},
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"linkedInUrl": "https://www.linkedin.com/company/36468/",
"linkedInId": "36468"
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{
"title": "Global PR Manager",
"companyName": "Playlogic Entertainment, Inc",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Responsible for global brand and product communications\n► Accountable for PR & Events budget\n► Managed US and European PR agencies\n► Event Management (E3, Gamescom, GDC)\n► Spokesperson for Playlogic's internal studio The Playlogic Game Factory\n► Worked on a wide range of console and PC titles: Infernal (PS3/Xbox 360), Fairytale Fights (PS3/Xbox 360), Obscure 2 (Wii, PSP, PC), Age of Pirates 2 (PC), Worldshift (PC), Age of Sparta (PC), Red Bull BC One (NDS)",
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"linkedInUrl": "https://www.linkedin.com/company/327367/",
"linkedInId": "327367"
},
{
"title": "Editor in Chief",
"companyName": "GameVillage",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Responsible and accountable for all website content and community growth\n► Managed a team of 15 editors\n► Wrote news articles, columns, previews and reviews",
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{
"title": "Commercial Coordinator",
"companyName": "Taxameter Centrale BV",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Responsible for the coordination of all commercial activities concerning Taxameter's enforcement products.\n► Accountable for securing European public tenders (parking and enforcement products)\n► Yellowbrick parking product management and marketing",
"startEndDate": {
"start": {
"month": 8,
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"end": {
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"linkedInUrl": "https://www.linkedin.com/company/247850/",
"linkedInId": "247850"
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{
"title": "Coordinator Commercial Service Centre",
"companyName": "InBev",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Supervised four service center employees\n► Member of Interbrew's management team\n► Improving inbound sales and service levels\n► On the job sales training\n► Managed and executed the monthly marketing (sales) calendar\n► Launched Jupiler premium pilsener brand in the Netherlands",
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"linkedInUrl": "https://www.linkedin.com/company/255188/",
"linkedInId": "255188"
},
{
"title": "Consultant",
"companyName": "Creyf's Uitzendbureau",
"companyLocation": "Amsterdam Area, Netherlands",
"description": "► Acquisition and relations management\n► Recruitment\n► CRM and salary administration\n► Youth delinquent reintegration (via a joint venture between Creyf's and the Department of Justice)",
"startEndDate": {
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{
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}
],
"recommendations": {
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{
"caption": "August 4, 2016, Daniel worked with Rick on the same team",
"description": "It has been a massive pleasure working with Rick at DaumGames Europe (now KakaoGames). Adding him to our team roster has been a fundamental decision that made the launch of Black Desert Online a big success. He single-handedly lead all Marketing and PR activities while working in sync with the Project Management, giving directions to the community managers and coordinating strategies for all Europe, North America and Australia. \r\n\r\nAside from being an amazing, social and competent colleague, he has an exessive knowledge of videogames of all kind and industry insight. Networking is one of his major key assets, which has been proven incredibly valuable during the \"start-up\" period of DaumGames.\r\n\r\nThank you Rick for all your efforts and all the best for your future endeavors. I hope your paths will cross again. I can recommend this one-man army to anyone without a sign of doubt.",
"authorFullname": "Daniel Loehr",
"authorUrl": "https://www.linkedin.com/in/danieloehr"
},
{
"caption": "April 15, 2015, Jeroen worked with Rick on the same team",
"description": "I have gotten to know Rick as a great marketeer. At Lunagames he was able to achieve great results with a minimal marketing budget. He is a walking games encyclopedia and the go-to person for any information regarding video games; past, future or present. Rick is professional, easygoing and a fantastic colleague to work with. I enjoyed our collaboration during our time at thumbr (Cliq Digital) and Lunagames and I hope I can work with him again on future projects!",
"authorFullname": "Jeroen Mol",
"authorUrl": "https://www.linkedin.com/in/jeroen-mol-957525b"
},
{
"caption": "April 9, 2015, Ashley worked with Rick on the same team",
"description": "I had the pleasure of working with Rick at CLIQ Digital. First together as a PR / Social Media / Content two-man team and then as Project Managers for Special Products. \r\n\r\nRick approaches work with a positive attitude, he is an uplifting team member and is flexible in times of change. \r\n\r\nGaming is where his passion lies, which is evident in his immense knowledge of marketing, PR and social media in the gaming world. \r\n\r\nHire him for his knowledge and skill, like him for his contagious laugh. ",
"authorFullname": "Ashley R.",
"authorUrl": "https://www.linkedin.com/in/arreid"
},
{
"caption": "June 11, 2013, Roxane worked with Rick on the same team",
"description": "Rick has the most extensive combination of game knowledge, industry insight and network range of anyone I have ever met. He is extremely helpful in an innovative department by sharing his opinions straightforward. He knows how to work ahead for any project and is never shy to share his insights and is flexible to start on completely new projects. In the role of PR Manager he has been invaluable.",
"authorFullname": "Roxane Mollenkramer",
"authorUrl": "https://www.linkedin.com/in/roxanemollenkramer"
},
{
"caption": "November 22, 2012, Bianca Alexiuc • worked with Rick on the same team",
"description": "I've got to know and directly work with Rick during his time as PR & Marketing Manager for Gamania in Europe. Not only one of the best press releases writers, Rick knows the gaming industry inside-out, and when he’s not writing press releases, he’s building up on his already impressive networks in this industry and beyond. PR and Marketing are not only part of Rick’s job, but he is one of the most passionate individuals I've had the opportunity to work with in the field, being a gamer himself. He definitely doesn't see fun and work as a contradiction, which makes him a good colleague to have. I’m certain any company would find Rick to be a great PR and marketing professional to have aboard!",
"authorFullname": "Bianca Alexiuc • Business Growth",
"authorUrl": "https://www.linkedin.com/in/biancaalexiuc"
},
{
"caption": "October 15, 2012, Michael worked with Rick on the same team",
"description": "I've worked with Rick together from the first minute I started at Gamania - and enjoyed every bit of it. He is not only very experienced in the field of PR, Games and Marketing and therefore a perfect match for the position he had, but is also one of the most friendliest and humorous persons I've had the pleasure to work with within the industry.\r\nDue to his great work and personality he perfectly matches into every team and therefore also has an amazing network within the industry. I would always recommend Rick to any company and highly regret not to work with this charming Dutch-German person anymore!",
"authorFullname": "Michael Sowa",
"authorUrl": "https://www.linkedin.com/in/msowa"
},
{
"caption": "September 28, 2012, Spencer worked with Rick but on different teams",
"description": "Rick is someone who always has his ear to the ground when it comes to gaming news. He knows what excites players, and he's able to craft interesting and professional press releases to the gaming market.",
"authorFullname": "Spencer Chi",
"authorUrl": "https://www.linkedin.com/in/spencerchi"
},
{
"caption": "September 23, 2012, Manuel worked with Rick on the same team",
"description": "Rick simply is an awesome guy. He's funny when situation allows or requires, serious when needed, is well connected with media and games industry, and overall just everything you would want from your next PR guy. I worked with him on a number of projects with different audiences, and results always have been outstanding. I'd be delighted if our paths cross again in the future.",
"authorFullname": "Manuel Prueter",
"authorUrl": "https://www.linkedin.com/in/manuelprueter"
},
{
"caption": "September 21, 2012, Hervé worked with Rick but on different teams",
"description": "I had the chance to work with Rick on several projects and It was always a pleasure to make the most of his motivation and organizational skills. It is a great thing to cooperate with an experimented PR with an extensive network in the industry, but Rick's natural cheerfulness brings any collaboration to an even higher level.",
"authorFullname": "Hervé Sohm",
"authorUrl": "https://www.linkedin.com/in/hervesohm"
},
{
"caption": "September 20, 2012, Samantha worked with Rick on the same team",
"description": "During my time at Gamania, Rick was a pleasure to work with. His wealth of knowledge in games, consumers and the industry as a whole proved a fantastic asset to the team. His 110% dedication, clear communication and attention to his cause ensured news and press releases and other marketing materials about Gamania's Soul Captor were always of the highest quality. \r\nI would highly recommend Rick to future employers.",
"authorFullname": "Samantha M.",
"authorUrl": "https://www.linkedin.com/in/itssamanthamurray"
},
{
"caption": "September 7, 2012, Carsten worked with Rick but on different teams",
"description": "Rick conducted PR events during Gamescom and E3 which were highly successful. Based on his wide experience and strong network in the industry he always performed excellent and at the same time he is a great colleague. His deep passion for games creates a joyful working environment.",
"authorFullname": "Carsten Lammert",
"authorUrl": "https://www.linkedin.com/in/carstenlammert"
},
{
"caption": "September 6, 2012, Rick was senior to Sam but didn't manage Sam directly",
"description": "Rick and I worked together closely over email and video conference in order to mastermind the PR for two online Free2Play PC games titles over a period of 1.5 years. I always found Rick ready and willing, open to new ideas and suggestions for marketing approaches as well as adding a knowledgable and connected mix to the melting pot of online promotions. one can instantly tell Rick has a base-level passion for everything video game related and is prepared to put his all into any campaign, keeping in check all the angles, from gamer/customer and business/publisher. I sincerely hope to be in the position again in the future where Rick is representing the PR for a games title I am also involved in.",
"authorFullname": "Sam Watts",
"authorUrl": "https://www.linkedin.com/in/samewatts"
},
{
"caption": "September 6, 2012, William was Rick’s client",
"description": "Thanks to Rick's hard work, in less than 2-year time, we are able to establish a comprehensive PR network in Europe and increase brand awareness for Gamania. Rick is enthusiastic to game and a born PR professional.",
"authorFullname": "William Chen",
"authorUrl": "https://www.linkedin.com/in/william-chen-94b8b41"
},
{
"caption": "September 5, 2012, Alan worked with Rick on the same team",
"description": "Rick is always very passionate about what he does, which is professional PR and marketing in the game industry. He has vast global networks and connections in and out the industry. Logic and result oriented, he has delivered impressive global media coverage outputs for our products from different game shows, press events and regularly his well written press releases. I can highly recommend Rick as a true professional PR in the video game industry.",
"authorFullname": "Alan Lan",
"authorUrl": "https://www.linkedin.com/in/alanlan"
},
{
"caption": "May 26, 2011, Paige was senior to Rick but didn't manage Rick directly",
"description": "I had the pleasure of working with Rick at Playlogic. He is passionate, smart and a genuinely great person to work with. Rick has an incredible talent working with people at all levels of the company and building relationships in the PR community.",
"authorFullname": "Paige Carlson",
"authorUrl": "https://www.linkedin.com/in/paigecarlson"
},
{
"caption": "September 2, 2010, Chandra was senior to Rick but didn't manage Rick directly",
"description": "I feel strongly privileged in recommending Rick. He is conscientous about his work and coupled with a strength of chracter and passion for his job, we could always rely on him to achive his goals. He is a pleasure to work with!",
"authorFullname": "Chandra Schanz",
"authorUrl": "https://www.linkedin.com/in/chandra-schanz-124a3610"
},
{
"caption": "August 19, 2010, Martin managed Rick directly",
"description": "I've come to known Rick as very nice and easy person to work with, who combines these pleasant work characteristics with a professional work ethic and a relentless drive. I can wholeheartedly recommend working with him.",
"authorFullname": "Martin de Ronde",
"authorUrl": "https://www.linkedin.com/in/martinderonde"
},
{
"caption": "August 9, 2010, Russell worked with Rick on the same team",
"description": "I worked directly with Rick in his capacity as International PR Manager at Playlogic in Amsterdam.\r\n\r\nI found Rick to be a very effective and organized department head, who successfully operated in a fast-paced, demanding and time-sensitive environment.\r\n\r\nHe is creative, collaborative and results oriented. He always thinks and executes intelligently and passionately. \r\n\r\nHe possesses an exceptional work ethic, invaluable industry knowledge and a commitment to excellence.\r\n\r\nI thoroughly recommend Rick and would be very happy to work with him in the future.",
"authorFullname": "Russell Beadle",
"authorUrl": "https://www.linkedin.com/in/russellbeadle"
},
{
"caption": "July 21, 2010, Robin worked with Rick on the same team",
"description": "I've met Rick when he was doing the promotion campaign for Fairytale Fights. During this campaign I perceived Rick as a casual, easy going guy that is really enthusiastic about the product he promotes. And what struck me most is that he seems to be 'real', which seems to be rather rare these days. So he is not the flashy car salesman in the hired suit that sells you more than you want,... while trying to hit on your girlfriend. \r\n\r\nNo, when Rick is promoting something it feels like you're talking to a friend. He takes the time for you, he answers your questions and cares for your opinion. And when you walk away from him you probably do so with a smile, for Rick is a fine guy!",
"authorFullname": "Robin Keijzer",
"authorUrl": "https://www.linkedin.com/in/robinkeijzer"
},
{
"caption": "June 23, 2010, Beco managed Rick directly",
"description": "Rick is an experienced and very knowledgeable PR Manager of the highest integrity. While I worked with Rick at Playlogic, he has successfully handled the company's games portfolio on an international level, with unparalleled dedication and has a natural talent to excite others. \r\nDue to his professional attitude and entertaining personality, he is just a great guy to work with and has become a close friend. I can warmly recommend Rick to anyone looking for a driven, passionate and enthusiastic PR professional.",
"authorFullname": "Beco Mulderij",
"authorUrl": "https://www.linkedin.com/in/bmulderij"
}
]
},
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"name": "Learning How to Learn: Powerful mental tools to help you master tough subjects",
"organizationName": "Deep Teaching Solutions",
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"issuedDate": "Issued Jul 2015"
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"organizationName": "Coursera",
"organizationUrl": "https://www.linkedin.com/company/2453129/",
"issuedDate": "Issued Apr 2014"
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"organizationName": "Coursera",
"organizationUrl": "https://www.linkedin.com/company/2453129/",
"issuedDate": "Issued May 2013"
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"testScores": {
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"volunteeringExperiences": {
"volunteeringExperiencesCount": 0,
"volunteeringExperienceHistory": []
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"interests": {}
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"company": {
"linkedInId": "11393021",
"name": "Pearl Abyss",
"universalName": "pearl-abyss",
"linkedInUrl": "https://www.linkedin.com/company/11393021",
"employeeCount": 271,
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"websiteUrl": "http://www.pearlabyss.com",
"tagline": "새롭고, 흥미롭고, 잊지 못할 모험을 선사하는 자기혁신적인 게임 회사, 펄어비스",
"description": "At Pearl Abyss, our goal is to create unforgettable experiences and provide lasting impressions with extraordinary games.\nFounded in 2010, Pearl Abyss is a global game developer renowned for its Black Desert MMORPG franchise.\nWe are currently servicing Black Desert, enjoyed by 40 million users across 150 countries on PC, mobile, and console, and developing Crimson Desert, DokeV, and PLAN 8 with our proprietary next-generation game engine. Aspiring to create realistic and immersive gameplay experiences for players, we work with the highest-standard systems, game graphics, and sound.\nFor more information about Pearl Abyss, please visit our official website at www.pearlabyss.com.\n",
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"logo": "https://media.licdn.com/dms/image/v2/D560BAQGYr0ngBJ_5Wg/company-logo_400_400/company-logo_400_400/0/1723537646666/pearl_abyss_logo?e=1750291200&v=beta&t=LI-gLur6hhKyP4cvFkoYCPwnpQk2lkm-t4zN5MjteBE",
"foundedOn": {
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"crunchbaseOrganizationUrl": "https://www.crunchbase.com/organization/pearl-abyss?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=profile_cta",
"lastFundingRound": {
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"fundingRoundUrl": "https://www.crunchbase.com/funding_round/pearl-abyss-series-unknown--1d34aa6d?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=last_funding",
"announcedOn": "2016-02-01T00:00:00.000Z",
"numberOfOtherInvestors": 3,
"investorsUrl": "https://www.crunchbase.com/funding_round/pearl-abyss-series-unknown--1d34aa6d?utm_source=linkedin&utm_medium=referral&utm_campaign=linkedin_companies&utm_content=all_investors",
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}
}
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