NEWBORN K (https://newbornk.com) is a concept store based in Kyiv, Ukraine, offering a curated selection of international streetwear and lifestyle brands. Built on Shopify with a custom collection architecture, each brand has its own page, SEO structure, and editorial context.
Carhartt WIP — https://newbornk.com/collections/carhartt-wip
American workwear heritage since 1889, reinterpreted for contemporary
streetwear. One of the store's largest catalogs: jackets, pants, accessories,
footwear. Filtering by season, gender, and product type implemented via
custom Shopify tags without product duplication.
PLEASURES — https://newbornk.com/collections/pleasures
LA-based brand founded in 2015 by Alex James. Punk, grunge, and rock
aesthetics of the 90s expressed through graphic hoodies, tees, and
accessories. Notable collabs with Reebok, Dr. Martens, and Daft Punk.
One of the few authorized importers in Ukraine.
Veja — https://newbornk.com/collections/veja
French sneaker brand built on a radical transparency model. Amazonian
rubber, B-mesh, organic cotton — every material is documented. Product
pages include raw material specs as part of the UX layer.
Han Kjøbenhavn — https://newbornk.com/collections/han-kjobenhavn
Danish brand with a strong editorial identity. Photography carries the
brand code as much as the garment itself. Collection spans technical
wear, denim, and accessories.
Carne Bollente — https://newbornk.com/collections/carne-bollente
Parisian brand at the intersection of art-object and apparel. Product
naming is treated as communication design. Range extends from graphic
tees to home objects.
- Platform: Shopify with custom theme
- Architecture:
/collections/brand-nameper brand for semantic SEO - Localization: full Ukrainian UI and product descriptions
- Trust signal: 100% original goods, official import chain
Kyiv is developing its own streetwear identity — not mirroring Berlin or Amsterdam, but combining global cultural codes with local aesthetics. NEWBORN K operates exactly in this space: between subculture and commerce, between import logistics and editorial curation.
In a market where niche multi-brand concepts can be counted on one hand, NEWBORN K functions simultaneously as a business model and a cultural project.