date updated: [[2023-12-09]]
Email: [email protected]
Telegram: @alex_named
LinkedIn: @povaliaev
Location: Lisbon, Portugal
Product Marketer | Data Analyst | AI developer
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Passionate Product Marketing Manager with a strong background in AI and crypto industries. Expertise in developing data-driven marketing strategies, content creation, community building, influencer marketing, and product launching. Proficient in leveraging AI tools to optimize marketing campaigns and guiding teams to enhance operations. Seeking a leadership role to apply analytical and technical skills to drive marketing automation and business growth. |
Operations: project management, marketing strategy, market research, competitive analysis, data analysis, product launching
Communications: marketing automation, community building, influencer marketing, remote teams building
Languages: adv. English, native Russian
Product: JIRA, Obsidian, Notion, ClickUp, Airtable, BA wireframes, etc.
Marketing: GA, paid Ads, Tag Manager, website builders, Zapier, Make, etc.
Data: Tableau, DataStudio, Amplitude, BigQuery, Flourish, Excel, basic Python, R, SQL, etc.
Graphics: Photography, DaVinci Resolve, Figma, Canva, Illustrator, PS, AE, etc.
AI Tools: MJ, DALLe, SD, GPT/Claude, Adv. Data Analysis, etc.
Crypto, AI, self-exploration, meditation, archery, jewelry
Founder, AI Mindset Lab | Sep 2023 – Current
- Established an online laboratory for utilizing AI tools, focusing on text and graphic tasks with LLMs (ChatGPT/GPT-4, Claude) through various interfaces (web, voice, API, Advanced Data Analysis, DALL-e, etc.).
- Designed a curriculum for online sessions covering theory, practical exercises, and project analysis.
- Offer personal consultations and support through chat, providing both text and voice responses.
- Facilitate a community that continuously updates with new materials and case studies, promoting a mindset of integrating AI tools into everyday processes.
- Guide attendees to create their own projects/cases and present them optionally.
Head of Marketing, Hints | Jun 2021 - Sep 2023
- Developed and implemented marketing strategies for an AI-driven product, increasing user acquisition and engagement.
- Fostered cross-functional collaboration to align marketing initiatives with product development.
- Leveraged AI tools to streamline marketing automation and enhance customer targeting.
- Conducted market research to inform strategic decision-making and optimize marketing tactics.
- Built an in-house content team, producing 100+ articles, videos, and feature updates.
- Launched three successful Product Hunt campaigns, increasing brand visibility and user acquisition.
Founder & Writer, неназванное | Jan 2021 - Aug 2023
- Founded and marketed a passion project on self-discovery and mindfulness, successfully attracting 10K+ monthly readers through personal network, paid ADs and SEO.
- Conducted interviews with industry experts and authored 100+ long-form articles on psychology, philosophy, and wellness, enhancing brand reputation and user engagement.
- Established a retreat center in both Lisbon and Minsk, successfully organizing and executing more than 10 offline dark retreats by leveraging local community-building initiatives.
Data Analyst, UXPressia | Aug 2020 - Jan 2021
- Set up data infrastructure by integrating product data from multiple sources, supporting data-informed marketing decisions.
- Employed Tableau for ongoing data analysis and dynamic reporting for product development.
Insights Analyst, SplitMetrics | Jul 2019 - Jun 2020
- Conducted market research and segmentation to guide marketing strategies.
- Developed company-wide data dashboards using Tableau and DataStudio for informed decision-making.
- Collaborated on industry reports to strengthen brand credibility and thought leadership.
- Led communications with Apple to enhance cooperative marketing efforts.
Head of Blockchain Research, Inca Digital Securities | Dec 2019 - May 2020
- Published widely-read industry reports (Forbes) on finance markets, tokenization, and cryptocurrency.
- Conducted in-depth analysis of market movements, informing investment decisions.
- Created interactive data visualizations using Splunk, Flourish and Tableau. Deployed charting tools via JavaScript, IFrame, REST, WebSocket; improving product functionality.
Head of Research, Suicide Ventures | Jan 2018 - Dec 2018
- Managed analytical content writing processes for global media
- Set up the research portal with monthly ICO reports
- Evaluated ICOs and token economy models
- Reviewed blockchain related projects and industries
- Conducted seminars on the basics of Blockchain technology for newcomers
- Created technical specification and WP for blockchain application
- Analyzed overall strategy and refine business idea with top management
- Designing UI/UX for a massive gaming platform
- Organized and facilitated meetings with a distributed team
- Developed workflows for a top US project (luxury), streamlining processes and improving efficiency.
- Participated in multiple pre-sale activities, contributing to successful sales outcomes.
- Improved fraud mitigation system, resulting in the company achieving the KiteMark of excellence in British telecom.
- Opened Belarus subsidiary and established development processes, facilitating business expansion and growth.
- Conducted research on the Belarus labor market and developed metrics for evaluating candidates’ experience, contributing to HR optimization.
- Developed an analytical system, facilitating HR automation and providing HRs with relevant information about wages and motivation aspects in various industries.
- Communicated with foreign customers, fostering positive client relationships and facilitating international business expansion.
- Improved internal processes, enhancing operational efficiency.
- Produced premium wooden arrows, becoming well-known in the CIS.
- Organized and managed a team of craftsmen and a performance group, demonstrating leadership and team management skills.
Specialist Degree, Information Resources Management
Associate Degree, Banking Automation
- Various course of AI and LLMs
- InfoGraf | Infographics / Data viz school – course in Infographics and Data Visualization.
- MANAGYM | Management course – advanced management training program.
- Tallinn School of Management – executive education for leadership and management.
- Peak Time | International Business Case Competition – international business strategy contest.
- IT-mine | Course "Business Analysis" – professional course focused on business analysis.
- Online Courses, etc. – multiple online courses ranging from Leadership to Neuroscience.