Primal TCG — Oct/Nov 2026 Content Calendar

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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1"><title>Primal TCG — Oct/Nov 2026 Content Calendar</title><style>:root{--bg:#0e1116;--panel:#161b22;--panel2:#1c232d;--line:#2a3340;--txt:#e6edf3;--mut:#8b98a5;--teal:#2dd4bf;--amber:#f59e0b;--purple:#a78bfa;--green:#34d399;--indigo:#818cf8;--rose:#fb7185;--blue:#38bdf8;--gray:#64748b}*{box-sizing:border-box}body{margin:0;background:var(--bg);color:var(--txt);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;line-height:1.5}.wrap{max-width:1080px;margin:0 auto;padding:28px 20px 60px}h1{font-size:26px;margin:0 0 4px}.sub{color:var(--teal);font-weight:600;margin:0 0 18px;font-size:15px}.intro{background:var(--panel);border:1px solid var(--line);border-left:4px solid var(--teal);border-radius:10px;padding:16px 18px;margin-bottom:20px;font-size:14px;color:#cdd7e1}.intro b{color:var(--txt)}.legend{display:flex;flex-wrap:wrap;gap:8px;margin:14px 0 26px}.chip{font-size:11px;font-weight:700;letter-spacing:.4px;padding:4px 9px;border-radius:999px;color:#0b0f14}.c-hero{background:var(--teal)}.c-vlog{background:var(--blue)}.c-short{background:var(--amber)}.c-reveal{background:var(--purple)}.c-rulebook{background:var(--green)}.c-lore{background:var(--indigo)}.c-bts{background:var(--rose)}.c-comm{background:var(--gray);color:#0b0f14}.month{margin:30px 0 8px}.month h2{font-size:20px;margin:0}.month .theme{color:var(--mut);font-size:13px;margin-top:2px}.wk{margin:16px 0;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--panel)}.wk-h{background:var(--panel2);padding:9px 14px;font-size:12px;font-weight:700;color:var(--teal);letter-spacing:.5px;border-bottom:1px solid var(--line)}.day{display:grid;grid-template-columns:92px 88px 1fr;gap:12px;padding:11px 14px;border-bottom:1px solid var(--line);align-items:start}.day:last-child{border-bottom:none}.dt{font-size:12px;color:var(--mut);font-weight:600}.dt .d{color:var(--txt);font-size:15px;display:block;font-weight:700}.tag{align-self:start}.desc b{color:var(--txt)}.desc{font-size:13.5px;color:#cdd7e1}.desc .plat{display:block;color:var(--mut);font-size:11.5px;margin-top:3px}.rest{color:var(--mut);font-style:italic;font-size:12.5px}.foot{margin-top:30px;background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:18px}.foot h3{margin:0 0 10px;font-size:15px;color:var(--teal)}.foot ul{margin:0;padding-left:18px}.foot li{margin:6px 0;font-size:13.5px;color:#cdd7e1}.tot{color:var(--mut);font-size:12px;margin-top:4px}@media(max-width:640px){.day{grid-template-columns:76px 1fr}.tag{grid-column:2}.dt{grid-row:span 2}}</style></head><body><div class="wrap"><h1>Primal TCG — Content Calendar</h1><p class="sub">Relaunch Promotion · October–November 2026</p><div class="intro"><b>September 2026 = planning month</b> (scripts, shot lists, batch-film Set 1/2 comparison assets, set up channels). Promotion goes live <b>October 1</b>.<br><b>October</b> theme: <b>The Relaunch Begins</b> — modernization story + Set 1 &amp; 2 reprints. &nbsp;<b>November</b> theme: <b>Outlands</b> — the Set 5 spotlight (reveals, mechanics, lore).<br>Cadence: <b>~3 short-form/week</b> (Mon/Wed/Fri) + <b>1 long-form every 2 weeks</b> (Dev Corner, Thu) + <b>1 monthly onboarding</b> (Primal Rulebook). Weekends = community engagement, not new production.</div><div class="legend"><span class="chip c-hero">HERO FILM</span><span class="chip c-vlog">DEV VLOG</span><span class="chip c-short">SHORT</span><span class="chip c-reveal">REVEAL</span><span class="chip c-rulebook">RULEBOOK</span><span class="chip c-lore">LORE</span><span class="chip c-bts">BTS / ART</span><span class="chip c-comm">COMMUNITY</span></div><div class="month"><h2>🗓️ October 2026 — “The Relaunch Begins”</h2><div class="theme">Position Primal as rebuilt &amp; modernized. Sell the new templates; remaster Set 1 &amp; Set 2; end the month teasing Outlands.</div></div><div class="wk"><div class="wk-h">WEEK 1 · Oct 1–4 · KICKOFF</div><div class="day"><div class="dt"><span class="d">Oct 1</span>Thu</div><span class="chip c-hero tag">HERO FILM</span><div class="desc"><b>“Primal TCG is Relaunching.”</b> Flagship announcement film — the vision, what's coming (Set 1 &amp; 2 refreshed + Outlands), why now. Pin everywhere; anchors the whole campaign.<span class="plat">YouTube (primary) + native crossposts</span></div></div><div class="day"><div class="dt"><span class="d">Oct 2</span>Fri</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Teaser cut #1 — “We're back.”</b> 20–30s vertical cut from the hero film.<span class="plat">TikTok · Reels · Shorts</span></div></div><div class="day"><div class="dt"><span class="d">Oct 3–4</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Pin the announcement, reply to every comment, open a Discord AMA thread. <span class="rest">No new production.</span></div></div></div><div class="wk"><div class="wk-h">WEEK 2 · Oct 5–11 · WHY WE MODERNIZED</div><div class="day"><div class="dt"><span class="d">Oct 5</span>Mon</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Template glow-up #1</b> — old card vs refreshed, side-by-side.<span class="plat">TikTok · Reels · Shorts</span></div></div><div class="day"><div class="dt"><span class="d">Oct 7</span>Wed</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Dev Hot Take</b> — “Why we rebuilt every card template.”<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Oct 8</span>Thu</div><span class="chip c-vlog tag">DEV VLOG</span><div class="desc"><b>Dev Corner #1 — “The Relaunch, explained.”</b> What's changing and why; set expectations for the road to the Kickstarter.<span class="plat">YouTube</span></div></div><div class="day"><div class="dt"><span class="d">Oct 9</span>Fri</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Template glow-up #2</b> — a second striking old→new comparison.<span class="plat">TikTok · Reels · Shorts</span></div></div><div class="day"><div class="dt"><span class="d">Oct 10–11</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Poll: “Which classic card should we remaster next?”</div></div></div><div class="wk"><div class="wk-h">WEEK 3 · Oct 12–18 · SET 1 REPRINT</div><div class="day"><div class="dt"><span class="d">Oct 12</span>Mon</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Set 1 remastered reveal #1</b> — old→new hero card.<span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Oct 14</span>Wed</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>30s Mechanics Quickie</b> — re-teach a Set 1 keyword for new players.<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Oct 15</span>Thu</div><span class="chip c-bts tag">BTS / ART</span><div class="desc"><b>Art direction: remastering a Set 1 card</b> — sketch → feedback → final.<span class="plat">YouTube + Shorts cut</span></div></div><div class="day"><div class="dt"><span class="d">Oct 16</span>Fri</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Set 1 remastered reveal #2.</b><span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Oct 17–18</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Nostalgia thread + player spotlight (favorite Set 1 memories).</div></div></div><div class="wk"><div class="wk-h">WEEK 4 · Oct 19–25 · SET 2 REPRINT + ONBOARDING</div><div class="day"><div class="dt"><span class="d">Oct 19</span>Mon</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Set 2 remastered reveal #1</b> — old→new.<span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Oct 21</span>Wed</div><span class="chip c-rulebook tag">RULEBOOK</span><div class="desc"><b>Primal Rulebook (monthly) — “How to play Primal in 3 minutes.”</b> Evergreen onboarding for new backers.<span class="plat">YouTube (evergreen)</span></div></div><div class="day"><div class="dt"><span class="d">Oct 22</span>Thu</div><span class="chip c-vlog tag">DEV VLOG</span><div class="desc"><b>Dev Corner #2 — “Reprints deep dive.”</b> Templating &amp; wording updates; what changed and why it matters.<span class="plat">YouTube</span></div></div><div class="day"><div class="dt"><span class="d">Oct 23</span>Fri</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Set 2 remastered reveal #2.</b><span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Oct 24–25</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">“Ask us anything about the relaunch” — collect Qs for a future vlog.</div></div></div><div class="wk"><div class="wk-h">WEEK 5 · Oct 26–31 · BRIDGE TO OUTLANDS</div><div class="day"><div class="dt"><span class="d">Oct 26</span>Mon</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Dev Hot Take</b> — “The hardest card to reprint.”<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Oct 28</span>Wed</div><span class="chip c-reveal tag">TEASE</span><div class="desc"><b>“Something new is coming… Outlands.”</b> First tease — atmosphere &amp; logo, no cards yet.<span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Oct 30</span>Fri</div><span class="chip c-lore tag">LORE</span><div class="desc"><b>Outlands world teaser</b> — mood/lore vibe, hint the setting.<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Oct 31</span>Sat</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Halloween bonus — themed creature/lore post; light &amp; fun.</div></div></div><div class="month"><h2>🗓️ November 2026 — “Outlands”</h2><div class="theme">Spotlight the new Set 5: character &amp; card reveals, the new mechanic, lore, and set architecture — building desire ahead of Jan KS prep.</div></div><div class="wk"><div class="wk-h">WEEK 6 · Nov 1–8 · OUTLANDS ARRIVES</div><div class="day"><div class="dt"><span class="d">Nov 1</span>Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Pinned kickoff: “November = Outlands month.” Tease the reveal schedule.</div></div><div class="day"><div class="dt"><span class="d">Nov 2</span>Mon</div><span class="chip c-lore tag">LORE</span><div class="desc"><b>Outlands — world &amp; setting intro.</b> What/where Outlands is.<span class="plat">YouTube + Shorts cut</span></div></div><div class="day"><div class="dt"><span class="d">Nov 4</span>Wed</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>First Outlands card reveal.</b><span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Nov 5</span>Thu</div><span class="chip c-vlog tag">DEV VLOG</span><div class="desc"><b>Dev Corner #3 — “Introducing Outlands.”</b> The vision for Set 5 as the relaunch centerpiece.<span class="plat">YouTube</span></div></div><div class="day"><div class="dt"><span class="d">Nov 6</span>Fri</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>New mechanic teaser</b> — hint the Outlands keyword without full rules.<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Nov 7–8</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">“Guess the keyword” — engagement game from Friday's teaser.</div></div></div><div class="wk"><div class="wk-h">WEEK 7 · Nov 9–15 · MECHANICS &amp; CHARACTERS</div><div class="day"><div class="dt"><span class="d">Nov 9</span>Mon</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Outlands card reveal #2.</b><span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Nov 11</span>Wed</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>30s Mechanics Quickie</b> — properly explain the new Outlands keyword.<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Nov 12</span>Thu</div><span class="chip c-bts tag">BTS / ART</span><div class="desc"><b>Designing an Outlands character</b> — sketch → final art.<span class="plat">YouTube + Shorts cut</span></div></div><div class="day"><div class="dt"><span class="d">Nov 13</span>Fri</div><span class="chip c-lore tag">LORE</span><div class="desc"><b>Flavor-text extended</b> — 60s narrative on a featured character.<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Nov 14–15</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Deck-concept discussion: “What would you build with these cards?”</div></div></div><div class="wk"><div class="wk-h">WEEK 8 · Nov 16–22 · ARCHITECTURE &amp; ART</div><div class="day"><div class="dt"><span class="d">Nov 16</span>Mon</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Outlands card reveal #3</b> — a chase/spicy card.<span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Nov 18</span>Wed</div><span class="chip c-rulebook tag">RULEBOOK</span><div class="desc"><b>Primal Rulebook (monthly) — “Reading the new templates.”</b> Onboarding tuned to the refreshed cards.<span class="plat">YouTube (evergreen)</span></div></div><div class="day"><div class="dt"><span class="d">Nov 19</span>Thu</div><span class="chip c-vlog tag">DEV VLOG</span><div class="desc"><b>Dev Corner #4 — “Set architecture.”</b> How Outlands was built: archetypes &amp; faction identity.<span class="plat">YouTube</span></div></div><div class="day"><div class="dt"><span class="d">Nov 20</span>Fri</div><span class="chip c-bts tag">ARTIST</span><div class="desc"><b>Featured-artist showcase</b> — interview clip on an Outlands piece.<span class="plat">YouTube + Shorts cut</span></div></div><div class="day"><div class="dt"><span class="d">Nov 21–22</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Poll: “Favorite reveal so far?”</div></div></div><div class="wk"><div class="wk-h">WEEK 9 · Nov 23–30 · GAMEPLAY + LOOK AHEAD</div><div class="day"><div class="dt"><span class="d">Nov 23</span>Mon</div><span class="chip c-reveal tag">REVEAL</span><div class="desc"><b>Outlands card reveal #4</b> + archetype tease.<span class="plat">All platforms</span></div></div><div class="day"><div class="dt"><span class="d">Nov 25</span>Wed</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Dev Hot Take</b> — “Our favorite Outlands combo.”<span class="plat">Shorts · Reels</span></div></div><div class="day"><div class="dt"><span class="d">Nov 26</span>Thu</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Thanksgiving — thank the community + recap every reveal so far (carousel).</div></div><div class="day"><div class="dt"><span class="d">Nov 27</span>Fri</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>Gameplay sneak peek</b> — dev-match clip using Outlands cards.<span class="plat">YouTube + Shorts cut</span></div></div><div class="day"><div class="dt"><span class="d">Nov 28–29</span>Sat/Sun</div><span class="chip c-comm tag">COMMUNITY</span><div class="desc">Month-in-review recap.</div></div><div class="day"><div class="dt"><span class="d">Nov 30</span>Mon</div><span class="chip c-short tag">SHORT</span><div class="desc"><b>“December preview.”</b> More Outlands + the road to January Kickstarter prep.<span class="plat">All platforms</span></div></div></div><div class="foot"><h3>Production notes (so this actually gets made)</h3><ul><li><b>Batch-film in September.</b> Shoot all the Set 1/2 old→new comparisons and the hero film's B-roll in one or two sessions — don't film day-of.</li><li><b>One person can't design sets AND be a content studio.</b> Assign a content owner or batch a month at a time, or the Wed/Fri shorts slip first.</li><li><b>Held for post-release (Jul 2027+):</b> banlist/meta breakdowns and pack-opening reactions — no meta to analyze and no physical product yet.</li><li><b>Distribution beats format.</b> Win YouTube + one short-form platform first; seed reveals into TCG subreddits &amp; Discords.</li><li><b>Every reveal is repurposable:</b> one card reveal → 1 feed post + 1 Short + 1 community poll.</li></ul><p class="tot">~3 short-form/week · 4 Dev Corner vlogs · 2 Rulebook onboarding videos · 1 hero film across Oct–Nov. Aligns to the roadmap's Sep–Oct "relaunch prep" and Nov–Dec "Outlands" phases, feeding into Jan 2027 Kickstarter prep.</p></div></div></body></html>