Al Willis alwillis

Keybase proof

I hereby claim:

I am alwillis on github.
I am alwillis (https://keybase.io/alwillis) on keybase.
I have a public key whose fingerprint is 1F3B 7F48 69A2 D279 9758 7B29 C1DE 1D5E 30D8 1491

To claim this, I am signing this object:

You‘ve got to start with the customer experience and work back toward the technology - not the other, way around.

—Steve Jobs

The Reverse Startup is a new process for learning how to create a startup. Instead of getting bogged down with the typical startup process—writing a business plan, applying for trademark or patent protection, figuring out funding, etc., the Reverse Startup process is to start with the vision of the product or service and work backwards from there.

The Reverse Startup uses proven startup techniques such as rapid prototyping, tight feedback loops with potential customers and agile development to get up and running quickly. Why does this make sense? Because a startup isn't a smaller version of an existing business; a startup is a temporary organization in search of a scalable, repeatable, profitable business model.[^1] With the Reverse Starup, the search for the business model is done as a community.

In a nutshell, the process looks like this: Idea --> Build/Learn/Develop (r

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	/**
	* The first commented line is your dabblet’s title
	*/

	nav {
	display: flex;
	}
	a:nth-of-type(2) {
	order: -1;
	}