"My grandma makes the best chocolate chip cookies. Everyone who tries them says they're amazing. I want to help her sell them online somehow. She's not very tech-savvy but she's willing to learn. We're in Ohio. I don't really know where to start."
Example Reference: Demo_Simple
Input Summary: Grandma's cookies, sell online, Ohio, not tech-savvy, don't know where to start
Complexity Score: 0.18 (Simple)
Processing Mode: Single Shot
Stated Intent: Sell grandma's cookies online.
Implied Intents: The user is likely looking for additional income for grandma, feels proud of grandma's skill and wants to share it with others, is seeking guidance on where to start, and is concerned about grandma's comfort with technology.
Underlying Intent: Help grandma monetize her talent while respecting her limitations.
Aspirational Intent: Grandma's cookies become a beloved brand that supports her financially.
Feared Outcomes: The user fears overwhelming grandma with complexity, running into legal or regulatory issues (particularly Ohio cottage food laws), experiencing a failure that hurts grandma emotionally, and taking on more than they can realistically handle.
Constraints Identified:
- Ohio cottage food laws apply
- Grandma's tech literacy is low
- Starting capital is unknown
- Production capacity is unknown
Contradiction Detected: The user wants to "sell online" but grandma isn't tech-savvy—this raises the question of who will actually operate the online presence.
Functional Job: Generate income from grandma's baking skill.
Emotional Job: Feel proud of helping grandma and reduce financial worry.
Social Job: Share something special with a wider audience.
Aspirational Job: Build something meaningful together with grandma.
Producer (Grandma): Her goals include generating income and finding purpose. She fears complexity and failure. Her constraints are limited tech literacy and physical production capacity.
Operator (Grandchild): Their goals are to help grandma and learn about running a business. They fear overwhelming grandma. Their experience level is unknown.
User (Cookie Buyer): Buyers want delicious cookies and an authentic story. They fear inconsistent quality. Their main constraint is shipping freshness.
Availability Bias: "Everyone says they're amazing" is based on a small sample size of people who have tried the cookies.
Planning Fallacy: There's a risk of underestimating the complexity of regulatory requirements and logistics.
| Assumption | Confidence | Impact |
|---|---|---|
| Grandma consents enthusiastically | 0.8 | High—entire premise depends on this |
| Ohio cottage food laws permit online sales | 0.6 | Critical—may require commercial kitchen |
| Grandchild will handle tech/operations | 0.9 | Medium—determines complexity tolerance |
| Starting capital is limited (<$5K) | 0.7 | Affects initial approach |
Approach: Minimal
Description: Start with local sales through farmers markets and word of mouth to validate demand and build processes before going online.
Effort: 2-4 weeks, $200-500 cost, trivial complexity.
Trade-offs: This approach gains low risk, operational learning, and demand validation. The costs are limited reach and slower growth.
Addresses: The underlying intent of respecting grandma's limitations, the fear of overwhelming grandma with complexity, and the fear of failure that hurts grandma emotionally.
Approach: Platform-based
Description: Use Etsy's existing food marketplace with their payment and shipping infrastructure.
Effort: 1-2 weeks, $100 plus fees, simple complexity.
Trade-offs: Gains include immediate online presence, built-in traffic, and trust signals. Costs include platform fees (15%+), less control, and competition.
Addresses: The stated intent of selling online and the underlying intent of monetization while respecting limitations.
Approach: Differentiated
Description: Monthly "Grandma's Cookie Club" subscription with the grandma's story, recipe cards, and seasonal varieties.
Effort: 4-6 weeks, $1-2K cost, moderate complexity.
Trade-offs: Gains include predictable revenue, deeper customer relationships, and higher margins. Costs include more complex operations and commitment pressure.
Addresses: The aspirational intent, the emotional job to be done, and the social job to be done.
Approach: Partnership
Description: Partner with Goldbelly to reach a nationwide audience through their curated food marketplace.
Effort: 2-4 weeks for application, minimal upfront cost, simple complexity.
Trade-offs: Gains include national reach, premium positioning, and logistics handled by the platform. Costs include a high bar for acceptance, lower margins, and less control.
Addresses: The stated intent and the aspirational intent.
| Solution | Overall Score | Strengths | Weaknesses |
|---|---|---|---|
| Local First | 85 | Feasibility: 95, Risk: 90 | Scalability: 60 |
| Etsy Launch | 78 | Time to Value: 88, Feasibility: 85 | Differentiation: 55 |
| Subscription Box | 72 | Value: 85, Differentiation: 88 | Complexity: 60, Feasibility: 70 |
| Goldbelly | 68 | Reach: 90 | Control: 50, Acceptance Risk: High |
Start with Local First to validate demand and learn operations (2-4 weeks), then expand to Etsy Launch for online presence. The Subscription Box is the long-term differentiation play once operations are proven.
Critical: Before anything, verify Ohio cottage food laws. If they don't permit shipping, you'll need a commercial kitchen partnership.
Likelihood: 0.65
Key Risks:
- Cottage food restrictions may prohibit the business model
- Scaling production while maintaining quality
- Maintaining cookie freshness during shipping
Validate First:
- Legal compliance with Ohio regulations
- Grandma's sustained interest over time
- Shipping quality through test orders
Share grandma's love, one cookie at a time.
Help grandma share her beloved chocolate chip cookies with people who crave authentic, homemade taste—while ensuring the business never becomes a burden on her.
Description: Nostalgic food lovers aged 35-55 seeking authentic homemade treats.
Job to be Done: Experience the comfort of grandmother's kitchen.
Current Alternatives: Grocery store cookies, other Etsy bakers, and local bakeries.
Why They'll Switch: The combination of a compelling story, authentic quality, and personal connection differentiates this offering.
Description: Gift-givers wanting meaningful, personal presents.
Job to be Done: Show someone they're special through food.
Trigger Events: Holidays, birthdays, thank-yous, and care packages.
Description: Price-sensitive bulk buyers seeking the cheapest option.
Why Not: This is a premium, small-batch, story-driven product—not a commodity. These buyers are not the target market.
Current State: People crave authentic homemade cookies but can't get them. Mass-produced cookies lack soul, and local bakeries lack a compelling personal story.
Desired State: Access to genuinely homemade cookies from a real grandma, with the story and love that makes them special.
Gap: There's no scalable way to connect home bakers with consumers who are nostalgic for authentic homemade products.
Why Now: Post-pandemic appreciation for authentic, local, and human-scale businesses has created a favorable market environment.
For the Customer: Taste the cookies your grandmother would have made—because these are made by a real grandma who's been perfecting this recipe for 40 years.
Differentiation: Real person, real kitchen, real story—not a brand playing "homemade."
Reason to Believe: Grandma's face is on every package, and handwritten notes are included with each order.
North Star Metric: Monthly happy customers (defined as orders with 5-star reviews).
Leading Indicators:
- Repeat purchase rate with a target of greater than 40%
- Referral rate with a target of greater than 20%
- Review sentiment with a target of 4.8+ stars
Guardrails:
- Grandma's enjoyment score must stay high
- Production hours per week must stay manageable
- Profit margin per order must be sustainable
- Grandma first—never sacrifice her wellbeing for growth.
- Quality over quantity—every cookie represents the brand.
- Story is the product—the cookies are the medium.
- Grow slow, grow right—sustainable beats fast.
The following are explicitly out of scope:
- Becoming a large-scale operation
- Competing on price
- Removing grandma from the process
- Franchising or licensing the brand
Purpose: Enable online cookie sales with minimal technical overhead.
Scope: Order management, payment processing, and shipping coordination.
Approach: Platform-first using Etsy or Shopify, with eventual custom web presence.
Decision: Use Etsy initially, then migrate to Shopify when order volume exceeds 50 orders per month.
Context: The business has limited technical resources, demand is unvalidated, and a fast start is needed.
Options Considered:
- Custom website (rejected): Too much overhead for unvalidated demand.
- Shopify (deferred): Monthly cost not justified at startup volumes.
- Etsy (selected): Zero fixed cost and built-in audience make this the right starting point.
Consequences:
- The business must accept platform fees of 15% or more
- Customization will be limited initially
- Migration later will be easier than starting with a custom build
Components:
- Etsy Storefront: Handles product listing, checkout, and payment processing
- Google Sheets: Used for order tracking and inventory management
- USPS/UPS: Provides shipping with tracking capabilities
- Square: Serves as point-of-sale for local sales
Data Flow: An Etsy order is received, then manually entered into Google Sheets, the cookies are baked, shipped, and tracking is updated.
Tech Stack: Etsy platform, Google Workspace, and shipping carrier APIs accessed via Etsy.
Migration Trigger: Consistent 50+ orders per month for 3 consecutive months.
Components:
- Shopify Store: Custom storefront and checkout experience
- Shopify POS: Unified local and online sales processing
- ShipStation: Automated shipping label generation
- Klaviyo: Email marketing and reorder reminders
Migration Path: Export Etsy customers, import to Shopify, and redirect traffic to the new storefront.
Customer Data: Name, email, address, order history, and preferences.
Order Data: Products, quantity, ship date, status, and tracking number.
Inventory Data: Ingredients on hand, production capacity, and lead time.
Financial Data: Revenue, cost of goods sold, shipping costs, platform fees, and profit.
Reliability: 99.9% uptime, inherited from the Etsy and Shopify platforms.
Security: PCI compliance is handled by the platform provider.
Scalability: Current capacity is 10-20 orders per week, with a target capacity of 50-100 orders per week.
Objective: Confirm we can legally operate and that grandma is committed to the venture.
Deliverables:
- Ohio cottage food law compliance confirmed
- Required licenses and permits identified
- Grandma's enthusiastic buy-in documented
- Initial production capacity estimated
Duration: 1-2 weeks
Team: Grandchild handles research, Grandma provides input on capacity and commitment.
Cost: $0-100 (permit fees if applicable)
Go/No-Go Criteria: If cottage food laws prohibit shipping, the team must pivot to local-only sales or find a commercial kitchen partnership.
Objective: Validate demand and refine operations with low-risk local sales.
Deliverables:
- Farmers market booth established at 1-2 markets
- Pricing validated at a specific price per dozen
- Packaging solution tested
- Production workflow documented
- Customer feedback collected from at least 20 customers
Duration: 4 weeks
Team: Grandma handles production, Grandchild handles sales and operations.
Cost: $200-500 for packaging, market fees, and supplies.
Success Criteria: Sell out at 2 or more markets with greater than 80% positive feedback.
Go/No-Go Criteria: If the cookies can't sell locally, do not proceed to online sales.
Objective: Establish online presence and test shipping logistics.
Deliverables:
- Etsy store live with 2-3 products listed
- Product photography complete
- Shipping tested by sending to friends first
- Order fulfillment process documented
- First 10 online orders fulfilled
Duration: 3-4 weeks
Team: Grandchild handles store setup and photography, Grandma handles production.
Cost: $100-200 for photography and packaging upgrades.
Success Criteria: First 10 orders with an average rating of 4.5 stars or higher.
Go/No-Go Criteria: If shipping quality fails, solve the problem before scaling further.
Objective: Grow to sustainable revenue while protecting quality and grandma's wellbeing.
Deliverables:
- Email list building with reorder reminders
- Holiday and seasonal promotions
- Subscription option exploration
- Capacity planning for peak seasons
Duration: Ongoing
Guardrails:
- Grandma works no more than 20 hours per week
- Profit margin stays above 40%
- Review rating stays above 4.7 stars
| Risk | Probability | Impact | Mitigation |
|---|---|---|---|
| Cottage food laws prohibit shipping | 0.4 | Critical | Research first; identify commercial kitchen partnership as backup |
| Grandma loses interest | 0.2 | Critical | Keep volume manageable; celebrate wins; let grandma set the pace |
| Cookies don't ship well | 0.3 | High | Test shipping to friends; optimize packaging before launch |
| Can't scale production | 0.3 | Medium | Limit orders; use waitlist; implement batch production |
Financial Investment: $300-800 over 10 weeks
Time Investment: Grandchild commits 5-10 hours per week; Grandma commits 10-15 hours per week.
Expected Revenue by Month 3: $500-1,500 per month if the venture is successful.
"My grandma makes the best chocolate chip cookies. Everyone who tries them says they're amazing. I want to help her sell them online somehow. She's not very tech-savvy but she's willing to learn. We're in Ohio. I don't really know where to start."
Iris Processing Trace aisp⟦Ε:Demo_Simple⟧{ INPUT:"Grandma's cookies, sell online, Ohio, not tech-savvy, don't know where to start" COMPLEXITY_SCORE:0.18 (Simple) MODE:Single_Shot
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 2: INTENT EXTRACTION ;; ═══════════════════════════════════════════════════════════════════════════
intent≔Intent⟨ stated:"Sell grandma's cookies online",
implied:[
"Looking for additional income for grandma",
"Proud of grandma's skill, wants to share it",
"Seeking guidance on where to start",
"Concerned about grandma's tech comfort"
],
underlying:"Help grandma monetize her talent while respecting her limitations",
aspirational:"Grandma's cookies become a beloved brand that supports her financially",
feared:[
"Overwhelming grandma with complexity",
"Legal/regulatory issues (cottage food laws)",
"Failure that hurts grandma emotionally",
"Taking on more than they can handle"
],
constrained:[
"Ohio cottage food laws apply",
"Grandma's tech literacy is low",
"Unknown starting capital",
"Unknown production capacity"
],
contradictions:[
"Wants to 'sell online' but grandma isn't tech-savvy—who operates?"
]
⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 3: PSYCHOLOGY MODELING ;; ═══════════════════════════════════════════════════════════════════════════
jtbd≔JTBD⟨ functional:"Generate income from grandma's baking skill", emotional:"Feel proud of helping grandma; reduce financial worry", social:"Share something special with wider audience", aspirational:"Build something meaningful together with grandma" ⟩
stakeholders≔[ Stakeholder⟨role:Producer,name:"Grandma",goals:[income,purpose],fears:[complexity,failure],constraints:[tech_literacy,physical_capacity]⟩, Stakeholder⟨role:Operator,name:"Grandchild",goals:[help_grandma,learn_business],fears:[overwhelming_grandma],constraints:[unknown_experience]⟩, Stakeholder⟨role:User,name:"Cookie_Buyer",goals:[delicious_cookies,authentic_story],fears:[quality_inconsistency],constraints:[shipping_freshness]⟩ ]
biases≔[ Availability("everyone says they're amazing"—small sample), Planning_Fallacy(underestimating regulatory/logistics complexity) ]
assumptions≔[ Assumption⟨"Grandma consents enthusiastically",conf:0.8,impact:"High—entire premise depends on this"⟩, Assumption⟨"Ohio cottage food laws permit online sales",conf:0.6,impact:"Critical—may require commercial kitchen"⟩, Assumption⟨"Grandchild will handle tech/operations",conf:0.9,impact:"Medium—determines complexity tolerance"⟩, Assumption⟨"Starting capital is limited (<$5K)",conf:0.7,impact:"Affects initial approach"⟩ ]
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 5: SOLUTION GENERATION ;; ═══════════════════════════════════════════════════════════════════════════
solutions≔[ Solution_1≜⟨ name:"Local First", approach:Minimal, description:"Start with local sales (farmers markets, word of mouth) to validate demand and build processes before going online", effort:⟨time:"2-4 weeks",cost:"$200-500",complexity:Trivial⟩, trade_offs:⟨gains:["Low risk","Learn operations","Validate demand"],costs:["Limited reach","Slower growth"]⟩, addresses:[intent.underlying,intent.feared[0],intent.feared[2]] ⟩,
Solution_2≜⟨
name:"Etsy Launch",
approach:Platform,
description:"Use Etsy's existing food marketplace with their payment/shipping infrastructure",
effort:⟨time:"1-2 weeks",cost:"$100 + fees",complexity:Simple⟩,
trade_offs:⟨gains:["Immediate online presence","Built-in traffic","Trust signals"],costs:["Platform fees (15%+)","Less control","Competition"]⟩,
addresses:[intent.stated,intent.underlying]
⟩,
Solution_3≜⟨
name:"Subscription Box",
approach:Differentiated,
description:"Monthly 'Grandma's Cookie Club' subscription with story, recipe cards, and seasonal varieties",
effort:⟨time:"4-6 weeks",cost:"$1-2K",complexity:Moderate⟩,
trade_offs:⟨gains:["Predictable revenue","Deeper relationship","Higher margins"],costs:["More complex operations","Commitment pressure"]⟩,
addresses:[intent.aspirational,jtbd.emotional,jtbd.social]
⟩,
Solution_4≜⟨
name:"Goldbelly Premium",
approach:Partnership,
description:"Partner with Goldbelly to reach nationwide audience through their curated food marketplace",
effort:⟨time:"2-4 weeks (application)",cost:"Minimal upfront",complexity:Simple⟩,
trade_offs:⟨gains:["National reach","Premium positioning","Logistics handled"],costs:["High bar for acceptance","Lower margins","Less control"]⟩,
addresses:[intent.stated,intent.aspirational]
⟩
]
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 6: EVALUATION ;; ═══════════════════════════════════════════════════════════════════════════
evaluated≔[ ⟨Local_First,overall:85,strengths:[Feasibility:95,Risk:90],weaknesses:[Scalability:60]⟩, ⟨Etsy_Launch,overall:78,strengths:[Time_To_Value:88,Feasibility:85],weaknesses:[Differentiation:55]⟩, ⟨Subscription_Box,overall:72,strengths:[Value:85,Differentiation:88],weaknesses:[Complexity:60,Feasibility:70]⟩, ⟨Goldbelly,overall:68,strengths:[Reach:90],weaknesses:[Control:50,Acceptance_Risk:high]⟩ ]
recommendation≔" Start with Local First to validate and learn (2-4 weeks), then expand to Etsy Launch for online presence. The Subscription Box is the long-term differentiation play once operations are proven.
CRITICAL: Before anything, verify Ohio cottage food laws. If they don't
permit shipping, you'll need a commercial kitchen partnership.
"
pmf_assessment≔⟨ likelihood:0.65, risks:["Cottage food restrictions","Production scaling","Shipping freshness"], validate_first:["Legal compliance","Grandma's sustained interest","Shipping quality tests"] ⟩ } Generated Artifacts (Simple Case) North Star Document aisp⟦Artifact:North_Star_Simple⟧{ ;; ═══════════════════════════════════════════════════════════════════════════ ;; VISION ;; ═══════════════════════════════════════════════════════════════════════════ Vision≜"Share grandma's love, one cookie at a time"
;; ═══════════════════════════════════════════════════════════════════════════ ;; MISSION ;; ═══════════════════════════════════════════════════════════════════════════ Mission≜"Help grandma share her beloved chocolate chip cookies with people who crave authentic, homemade taste—while ensuring the business never becomes a burden on her"
;; ═══════════════════════════════════════════════════════════════════════════ ;; TARGET USER ;; ═══════════════════════════════════════════════════════════════════════════ Target≜⟨ primary:⟨ description:"Nostalgic food lovers (35-55) seeking authentic homemade treats", jobs_to_be_done:"Experience the comfort of grandmother's kitchen", current_alternatives:["Grocery store cookies","Other Etsy bakers","Local bakeries"], why_switch:"Story + authentic quality + personal connection" ⟩, secondary:⟨ description:"Gift-givers wanting meaningful, personal presents", jobs_to_be_done:"Show someone they're special through food", trigger:"Holidays, birthdays, thank-yous, care packages" ⟩, anti_persona:⟨ description:"Price-sensitive bulk buyers seeking cheapest option", why_not:"This is premium, small-batch, story-driven—not commodity" ⟩ ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PROBLEM STATEMENT ;; ═══════════════════════════════════════════════════════════════════════════ Problem≜⟨ current_state:"People crave authentic homemade cookies but can't get them. Mass-produced cookies lack soul. Local bakeries lack story.", desired_state:"Access to genuinely homemade cookies from a real grandma, with the story and love that makes them special.", gap:"No scalable way to connect home bakers with nostalgic consumers.", why_now:"Post-pandemic appreciation for authentic, local, human-scale businesses." ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; VALUE PROPOSITION ;; ═══════════════════════════════════════════════════════════════════════════ Value_Prop≜⟨ for_customer:"Taste the cookies your grandmother would have made—because these are made by a real grandma who's been perfecting this recipe for 40 years.", differentiation:"Real person, real kitchen, real story—not a brand playing 'homemade'", reason_to_believe:"Grandma's face on every package, handwritten notes included" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; SUCCESS METRICS ;; ═══════════════════════════════════════════════════════════════════════════ Success≜⟨ north_star_metric:"Monthly happy customers (orders with 5-star reviews)", leading_indicators:[ "Repeat purchase rate (target: >40%)", "Referral rate (target: >20%)", "Review sentiment (target: 4.8+)" ], guardrails:[ "Grandma's enjoyment score (must stay high)", "Production hours per week (must stay manageable)", "Profit margin per order (must be sustainable)" ] ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PRINCIPLES ;; ═══════════════════════════════════════════════════════════════════════════ Principles≜[ "Grandma first—never sacrifice her wellbeing for growth", "Quality over quantity—every cookie represents the brand", "Story is the product—the cookies are the medium", "Grow slow, grow right—sustainable beats fast" ]
;; ═══════════════════════════════════════════════════════════════════════════ ;; NON-GOALS ;; ═══════════════════════════════════════════════════════════════════════════ Non_Goals≜[ "Becoming a large-scale operation", "Competing on price", "Removing grandma from the process", "Franchising or licensing" ] } SADD (Software Architecture Design Document) aisp⟦Artifact:SADD_Simple⟧{ ;; ═══════════════════════════════════════════════════════════════════════════ ;; OVERVIEW ;; ═══════════════════════════════════════════════════════════════════════════ Overview≜⟨ purpose:"Enable online cookie sales with minimal technical overhead", scope:"Order management, payment processing, shipping coordination", approach:"Platform-first (Etsy/Shopify) with eventual custom presence" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; ARCHITECTURE DECISION: BUILD VS BUY ;; ═══════════════════════════════════════════════════════════════════════════ ADR_001≜⟨ decision:"Use Etsy initially, migrate to Shopify when >50 orders/month", context:"Limited technical resources, unknown demand, need fast start", options_considered:[ "Custom website (rejected: too much overhead for unvalidated demand)", "Shopify (deferred: monthly cost not justified at start)", "Etsy (selected: zero fixed cost, built-in audience)" ], consequences:[ "Accept platform fees (15%+)", "Limited customization initially", "Easier migration later than starting custom" ] ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 1 ARCHITECTURE (Etsy-Based) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_1≜⟨ components:[ ⟨name:"Etsy Storefront",responsibility:"Product listing, checkout, payment"⟩, ⟨name:"Google Sheets",responsibility:"Order tracking, inventory"⟩, ⟨name:"USPS/UPS",responsibility:"Shipping with tracking"⟩, ⟨name:"Square",responsibility:"Local sales POS"⟩ ], data_flow:"Etsy Order → Manual entry to Sheets → Bake → Ship → Update tracking", tech_stack:["Etsy platform","Google Workspace","Shipping carrier APIs (via Etsy)"] ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 2 ARCHITECTURE (Shopify-Based) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_2≜⟨ trigger:"Consistent 50+ orders/month for 3 consecutive months", components:[ ⟨name:"Shopify Store",responsibility:"Custom storefront, checkout"⟩, ⟨name:"Shopify POS",responsibility:"Unified local + online"⟩, ⟨name:"ShipStation",responsibility:"Automated shipping labels"⟩, ⟨name:"Klaviyo",responsibility:"Email marketing, reorder reminders"⟩ ], migration_path:"Export Etsy customers → Import to Shopify → Redirect traffic" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; DATA REQUIREMENTS ;; ═══════════════════════════════════════════════════════════════════════════ Data≜⟨ customer:["Name","Email","Address","Order history","Preferences"], order:["Products","Quantity","Ship date","Status","Tracking"], inventory:["Ingredients on hand","Production capacity","Lead time"], financial:["Revenue","COGS","Shipping costs","Platform fees","Profit"] ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; QUALITY ATTRIBUTES ;; ═══════════════════════════════════════════════════════════════════════════ Quality≜⟨ reliability:"99.9% uptime (inherited from Etsy/Shopify)", security:"PCI compliance handled by platform", scalability:"Current: 10-20 orders/week; Target: 50-100 orders/week" ⟩ } Implementation Plan aisp⟦Artifact:Implementation_Plan_Simple⟧{ ;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 0: VALIDATION (Week 1-2) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_0≜⟨ name:"Legal & Validation", objective:"Confirm we can legally operate and grandma is committed", deliverables:[ "Ohio cottage food law compliance confirmed", "Required licenses/permits identified", "Grandma's enthusiastic buy-in documented", "Initial production capacity estimated" ], duration:"1-2 weeks", team:"Grandchild (research), Grandma (input)", cost:"$0-100 (permit fees if any)", go_no_go:"If cottage food laws prohibit shipping, pivot to local-only or find commercial kitchen" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 1: LOCAL PROOF (Week 3-6) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_1≜⟨ name:"Local Market Validation", objective:"Validate demand and refine operations with low-risk local sales", deliverables:[ "Farmers market booth (1-2 markets)", "Pricing validated ($X/dozen)", "Packaging solution tested", "Production workflow documented", "Customer feedback collected (n≥20)" ], duration:"4 weeks", team:"Grandma (production), Grandchild (sales, ops)", cost:"$200-500 (packaging, market fees, supplies)", success_criteria:"Sell out at 2+ markets, >80% positive feedback", go_no_go:"If can't sell locally, don't go online" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 2: ONLINE LAUNCH (Week 7-10) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_2≜⟨ name:"Etsy Store Launch", objective:"Establish online presence and test shipping logistics", deliverables:[ "Etsy store live with 2-3 products", "Product photography complete", "Shipping tested (send to friends first)", "Order fulfillment process documented", "First 10 online orders fulfilled" ], duration:"3-4 weeks", team:"Grandchild (store setup, photos), Grandma (production)", cost:"$100-200 (photography, packaging upgrades)", success_criteria:"First 10 orders with 4.5+ average rating", go_no_go:"If shipping quality fails, solve before scaling" ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; PHASE 3: GROWTH (Week 11+) ;; ═══════════════════════════════════════════════════════════════════════════ Phase_3≜⟨ name:"Sustainable Growth", objective:"Grow to sustainable revenue while protecting quality and grandma", deliverables:[ "Email list building (reorder reminders)", "Holiday/seasonal promotions", "Subscription option exploration", "Capacity planning for peak seasons" ], duration:"Ongoing", guardrails:[ "Grandma works <20 hours/week", "Profit margin >40%", "Review rating stays >4.7" ] ⟩
;; ═══════════════════════════════════════════════════════════════════════════ ;; RISK REGISTER ;; ═══════════════════════════════════════════════════════════════════════════ Risks≜[ ⟨risk:"Cottage food laws prohibit shipping",prob:0.4,impact:Critical,mitigation:"Research first; commercial kitchen partnership backup"⟩, ⟨risk:"Grandma loses interest",prob:0.2,impact:Critical,mitigation:"Keep volume manageable; celebrate wins; her pace"⟩, ⟨risk:"Cookies don't ship well",prob:0.3,impact:High,mitigation:"Test shipping to friends; optimize packaging"⟩, ⟨risk:"Can't scale production",prob:0.3,impact:Medium,mitigation:"Limit orders; waitlist; batch production"⟩ ]
;; ═══════════════════════════════════════════════════════════════════════════ ;; TOTAL INVESTMENT ;; ═══════════════════════════════════════════════════════════════════════════ Investment≜⟨ money:"$300-800 over 10 weeks", time:"Grandchild: 5-10 hrs/week; Grandma: 10-15 hrs/week", expected_revenue_month_3:"$500-1500/month (if successful)" ⟩ }