WordPress: Schema examples

all.php

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    <?php 
    $post_id = dt_get_the_ID();

    if ( is_singular( 'ei_location' ) ) {
        get_template_part('components/schema/location');
    }
    elseif ( is_singular( 'ei_job' ) ) {
        get_template_part('components/schema/job');
    }
    elseif ( is_singular( 'ei_team_member' ) ) {
        get_template_part('components/schema/person');
    }
    elseif ( is_singular( 'post' ) && has_term( 'event', 'ei_post_type', $post_id ) ) {
        get_template_part('components/schema/event');
    }
    else {
        get_template_part('components/schema/organisation');
    }
    ?>
}
</script>

event.php

<?php 
$post_id = dt_get_the_ID();

$name = 'Client Name - ' . get_the_title($post_id);
$image_url = get_the_post_thumbnail_url($post_id, 'full');

$url = get_permalink($post_id);

// Because date and time are strings that contain extra information we can use properties like startDate. Instead this information is added to the description.
$date = get_field( 'event_date', $post_id );
$time = get_field( 'event_time', $post_id );

$description = get_the_excerpt($post_id);

if ($date && $description)  {
    $description .= " | ";
}
if ($date) {
    $description .= "Date: {$date}";
}
if ($time && $description) {
    $description .= " | ";
}
if ($time) {
    $description .= "Time: {$time}";
}

$location = get_field( 'event_location', $post_id );
?>
    "@type": "Event",
    "name": "<?= $name ?>",
    "image": "<?= $image_url ?>",
    "url": "<?= $url ?>",
    "description": "<?= $description ?>",
    "location": "<?= $location ?>",
    "organizer": {
        <?php get_template_part('components/schema/organisation'); ?>
    }

job.php

<?php
$post_id = dt_get_the_ID();

$title = html_entity_decode(get_the_title($post_id));
$description = dt_get_clean_job_excerpt($post_id);
$url = get_permalink($post_id);

// Application URL with query string for form pre-population
$contactPointURL = add_query_arg([ 
    'jobtitle' => html_entity_decode(get_the_title()),
    'jobadder_ad_id' => get_field('id')
], get_site_url() . '/work-with-us/current-opportunities/apply/');

// Dates in ISO 8601 format
$date_posted_raw = get_field('date_posted', $post_id);
$datePosted = dt_convert_date_to_iso_8601($date_posted_raw);
$date_closing_raw = get_field('date_closing', $post_id);
$validThrough = dt_convert_date_to_iso_8601($date_closing_raw);

$employmentType = dt_get_string_of_terms($post_id, 'employment_term');
$jobLocation = dt_get_string_of_terms($post_id, 'job_location', ' – ');

$occupationalCategory = dt_get_string_job_categories($post_id, '==='); // Top level categories
$relevantOccupation = dt_get_string_job_categories($post_id, '!=='); // Sub categories
?>
"@type": "JobPosting",
"title": "<?= $title ?>",
"description": "<?= $description ?>",
"url": "<?= $url ?>",
"hiringOrganization": {
    <?php get_template_part('components/schema/organisation'); ?>
},
"applicationContact": {
    "@type" : "ContactPoint",
    "url" : "<?= $contactPointURL ?>"
},
"datePosted": "<?= $datePosted ?>",
"validThrough": "<?= $validThrough ?>",
"employmentType": "<?= $employmentType ?>",
"jobLocation": "<?= $jobLocation ?>",
"occupationalCategory": "<?= $occupationalCategory ?>",
"relevantOccupation": "<?= $relevantOccupation ?>",
"directApply": "True"

location.php

<?php 
$post_id = dt_get_the_ID();

$name = 'Client Name - ' . get_the_title($post_id);

$streetAddress = trim(get_field('address', $post_id)); // Should only be street address but this contains suburb, state and postcode
$openingHours = trim(get_field('operating_hours', $post_id));
$url = get_permalink($post_id);
$phone = trim(get_field('phone', $post_id));
$description = strip_tags(get_field('description', $post_id));
$directions_url = trim(get_field('directions_url', $post_id));

$state_term_obj = get_the_terms($post_id, 'state');
$addressRegion = ($state_term_obj) ? $state_term_obj[0]->name : ''; // Only uses first state term if multiple are assigned
?>
    "@type": "LocalBusiness",
    "address": "<?= $streetAddress ?>",
    "name": "<?= $name ?>",
    "openingHours": "<?= $openingHours ?>",
    "telephone": "<?= $phone ?>",
    "url": "<?= $url ?>",
    "description": "<?= $description ?>",
    "hasMap": {
        "@type": "Map",
        "url": "<?= $directions_url ?>"
    },
    "parentOrganization": {
        <?php get_template_part('components/schema/organisation'); ?>
    }

organisation.php

<?php 
$organisation_data = dt_get_organisation_data();
extract($organisation_data);
?>
"@type": "Organization",
"name": "<?= $name ?>",
"url": "<?= $url ?>",
"logo": "<?= $logoURL ?>",
"description": "<?= $description ?>",
"telephone": "<?= $telephone ?>",
"sameAs": [
    "https://www.facebook.com/client/",
    "https://www.instagram.com/client/",
    "https://www.youtube.com/channel/key",
    "https://au.linkedin.com/company/client"
]

person.php

<?php 
$post_id = dt_get_the_ID();

$name = 'Client Name - ' . get_the_title($post_id);
$url = get_the_permalink($post_id);
$image_url = get_the_post_thumbnail_url($post_id, 'full');

$jobTitle = get_field('position', $post_id);
?>
    "@type": "Person",
    "name": "<?= $name ?>",
    "image": "<?= $image_url ?>",
    "url": "<?= $url ?>",
    "jobTitle": "<?= $jobTitle ?>",
    "worksFor": {
        <?php get_template_part('components/schema/organisation'); ?>
    }