2026-08-05 · Inventory of Simplero capabilities that should appear on marketing features pages but currently don't (or only appear as a vague one-liner).
Grouped as:
- Marketing & sales — website/landing pages, funnels, checkout/payments, affiliates, sales pipelines, forms & surveys
- Deliver the work — courses, course AI, communities, memberships, coaching programs, events & live calls
- Email, CRM, automation — email, automations, native CRM, tagging/segmentation, newsletters, tasks
- AI throughout — page builder, email drafts, course assistant, sales pages, funnels (points to
/ai) - Infrastructure — mobile app, video hosting, global tax, multi-language, API/webhooks/Zapier, analytics, GDPR/2FA, migration
| Page | Status |
|---|---|
/features/email-marketing |
Solid classic content |
/features/course-hosting-community |
Solid but pre–Simplero Live / Ideas / playlists |
/features/payment-management |
Solid but misses installments, multi-currency, invoices, physical shipping, credits |
/features/affiliate-management |
Solid on core affiliate |
/features/customer-analytics |
Engagement-focused; not modern product analytics |
/features/course-landing-page-builder |
Thin / outdated vs multiplayer + AI builder |
/features/online-course-templates |
Done-for-you campaigns only |
/features/support |
Support philosophy (not product help desk) |
/ai, /app, /mcp, /coaching |
Strong dedicated pages (not under /features/*) |
| Competitor | How they group | What we borrow |
|---|---|---|
| Kajabi | Product types: Courses, Coaching, Communities, Memberships, Newsletters, Podcasts, Downloads | Product-type pillars + explicit “Podcasts” |
| GoHighLevel | Capture → Nurture → Close → Membership | Journey order for sales/CRM |
| Teachable | Build / Market / Sell / Manage | Commerce & learning ops |
| Simplero hub (current) | Market → Deliver → Email/CRM → AI → Infra | Keep as primary structure |
Legend: BIG = deserves its own card / section / possibly a dedicated page · SMALL = bullet under an existing section
(Kajabi/Webflow “website”; CF “funnels”; GHL “capture”)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Blog (site blog, categories, SEO-ish templates) | Kajabi lists Blog next to Newsletters; coaches use it for content marketing | Exists in product; never named on hub |
| BIG | Split testing for landing/site pages | Pricing table lists it; competitors market A/B | Email subject split-test is mentioned; page split tests are not |
| SMALL | Style guides / brand kits | Multi-site brand consistency | Power-user differentiator |
| SMALL | Theme code editor / Liquid customization | Scale+ positioning vs “locked” builders | Mention as “code when you want it” |
| SMALL | Conditional page sections / visibility rules | Launch/membership personalization | Common CF/Kajabi ask |
| SMALL | Countdown timers (incl. per-contact restart) | Launch urgency without external tools | |
| SMALL | QR codes & short links | Offline events / print / social | |
| SMALL | Custom fonts & color palettes | Brand polish | |
| SMALL | Order form builder (vs generic checkout) | High-ticket application-style checkout | Partially implied under funnels |
(Kajabi “Checkout”; ThriveCart entire product; Teachable “Sell”)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Payment plans / installments | Core for high-ticket coaches | Not on payments page |
| BIG | Multi-currency (account currencies, FX) | International coaches | Hub only says “global tax” |
| BIG | Invoices (rendered invoices, accounting push) | B2B / EU coaches | |
| BIG | Product variants | Different downloads/tiers per SKU | On plan table, not features |
| BIG | Physical products + shipping regions/rates | Hybrid creators | |
| BIG | Credits / session packs (credit balances, auto top-up) | Coaching package model | Strong coach differentiator vs Kajabi |
| SMALL | Coupons (beyond “campaign pricing”) | Explicit promo codes | Partially on payments page |
| SMALL | Gift purchases / gifting access | Common course ask | |
| SMALL | Free-trial products (product-level trials) | Payments page mentions free trial lightly | Expand |
| SMALL | ACH / EasyPayDirect advanced payments | Plan feature; power users | |
| SMALL | Shopping cart (multi-item) | Cart model exists | |
| SMALL | Royalties / co-creator payouts | Niche but sticky | |
| SMALL | TaxJar / region tax overrides | Under “global tax” only | |
| SMALL | Dinero / accounting integrations | EU bookkeeping |
(Kajabi/Teachable/Thinkific core)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Playlists | Guided learning paths beyond modules | Site nav type; unmentioned |
| BIG | Webbooks | Long-form curriculum format | Distinct from lessons |
| SMALL | Lesson notes (student-side) | Engagement | |
| SMALL | Video progress / watch history | Retention analytics story | |
| SMALL | Offline download (app) | Mentioned on course page; strengthen hub | |
| SMALL | Access rules (product → course/podcast/group grants) | “Buy once, unlock many” | Differentiator vs bolt-ons |
| SMALL | Membership level groups / tiered access | Memberships card is thin | |
| SMALL | Certificates (customize + auto-award) | Hub one-liner only | Expand under courses |
| SMALL | Quizzes with scoring / worksheets depth | Expand beyond name-drop | |
| SMALL | Course import | Migration story |
(Skool, Circle, Mighty Networks, Kajabi Communities)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Ideas boards (submit / vote / discuss) | Plan feature; community engagement | Zero marketing mention |
| BIG | Member directory | Network effect / masterminds | |
| BIG | Site groups (private groups with access control) | Beyond single forum | Partially “multiple forums” on old page |
| BIG | Spaces | Modern community structure | Product model exists |
| SMALL | Leaderboards | Gamification | Also affiliate leaderboards |
| SMALL | Member badges (expand beyond “engagement badges”) | Gamification | Old course page has badges |
| SMALL | Reactions / likes / follows | Social polish | |
| SMALL | Community chat (site chat policies) | Real-time vs forum | |
| SMALL | Push notifications (mobile) | Re-engagement | |
| SMALL | Notices / announcements | Ops |
(Kajabi Coaching; GHL calendar; Zoom competitors)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Scheduling links (Calendly replacement: Zoom/Google/Microsoft calendar, availability, paid booking) | Hub says “scheduling” only under coaching one-liner | Deserves own card; plan feature |
| BIG | Simplero Live (native livestream: chat, spotlight, noise cancel, recordings) | Huge vs “Zoom integration only” | Hub says “events & live calls / Zoom” — undersells native live |
| BIG | Events system (occurrences, series, attendance, guests, replays, calendar) | More than Zoom links | Expand card |
| BIG | Coaching client portal (sessions, notes, programs) | Dedicated coaching ops | /coaching is offer-ish; features hub is thin |
| SMALL | Contracts / e-sign agreements on products | High-ticket compliance | Model: Contract |
| SMALL | Choice menus (guided cancel/onboard flows) | Retention; Skyrocket feature | |
| SMALL | Cancellation capture | Churn research | |
| SMALL | Session packaging via credits | Cross-link to commerce credits |
(Kajabi literally lists Podcasts as a top product type)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Podcast hosting + RSS + Apple/Spotify distribution | Entire product area with zero features-page presence | Major competitive gap vs Kajabi |
| SMALL | Private podcasts gated by product access | Membership audio | |
| SMALL | Podcast subscribers / downloads analytics | Creator metrics | |
| SMALL | Content pipeline / playbooks (AI video→clips pipeline) | Newer internal content system | Market carefully if GA |
(Kit, ActiveCampaign, GHL conversations)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | SMS / text messaging | Plan feature (Scale+); competitors scream about it | Only buried; needs hub card under messaging |
| BIG | Interactions — unified inbox (email + SMS + chat in one place) | Plan feature; GHL “Conversations” | Almost invisible on marketing |
| BIG | Email open-rate booster | Differentiator vs Kit | Plan feature |
| SMALL | Auto-responses vs broadcasts vs library mailings | Structure email product clearly | |
| SMALL | Broadcast schedules / editorial calendar | Newsletter ops | |
| SMALL | Delivery replies / conversation threading | Human support hybrid | |
| SMALL | Email domain / deliverability tools (SES, SendGrid, Postmark, verification) | Trust for email switchers | Partially “deliverability that holds up” |
| SMALL | Custom fields on contacts / forms | Segmentation power | |
| SMALL | Facets / advanced contact taxonomy | Power CRM | |
| SMALL | Contact notes | Sales/support memory | |
| SMALL | Instagram / Facebook / Telegram messaging integrations | Omnichannel |
(Keap, GHL CRM, ActiveCampaign)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Deals + pipelines (full CRM stages) | Hub “Sales pipelines” is one line | Expand heavily for high-ticket |
| BIG | Help desk / support tickets | Built-in customer support for their clients | Plan feature; not on features (support page is about our support) |
| SMALL | Tasks & reminders (expand) | Hub has one line | Assign, due dates, customer-linked |
| SMALL | Custom admin roles / team permissions | Agencies & teams | |
| SMALL | Labels (internal organization) | Ops | |
| SMALL | NPS surveys | Retention signal | |
| SMALL | Testimonials collection (productized) | Social proof engine for customers | |
| SMALL | Activity timeline depth (pages, worksheets, forum, video %…) | Analytics page has some; hub CRM card doesn’t |
(ActiveCampaign, GHL workflows, Zapier replacement story)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Triggers (entry points) vs multi-step automations | Pricing distinguishes them; marketing conflates | Name both |
| SMALL | Condition library depth (tags, purchases, engagement, dates) | Email page has examples; hub doesn’t | |
| SMALL | Automation actions breadth (access, tags, emails, tasks, webhooks, credits…) | “If-this-then-that” is too vague | |
| SMALL | Countdown / time-based automation steps | Launch systems |
(Rewardful, FirstPromoter, Kajabi affiliates)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| SMALL | Affiliate leaderboards | Gamify partners | Exists; not marketed |
| SMALL | Product-level affiliate programs | Multiple programs already marketed; product attach less clear | |
| SMALL | Affiliate applications / Tax ID collection | Mentioned on affiliate page — keep |
(Strong /ai page — still gaps on features hub specifically)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Simplero Coach as hub first-class item | AI page is excellent; hub cards are abstract | Link + concrete “builds courses/emails/funnels” |
| BIG | MCP (ChatGPT/Claude/Cursor connectors) | Modern AI distribution; page exists at /mcp |
Not in hub Infrastructure or AI sections |
| BIG | Custom AI bots + tiers + sources | Plan feature; student-facing | Hub “Course AI” only |
| SMALL | AI contact summaries / plain-English CRM search | On /ai, not features hub |
|
| SMALL | AI transcripts & multi-language subtitles | Plan feature | Hub video hosting doesn’t say AI transcripts |
| SMALL | Offer Bot (first-offer path) | Conversion asset | Modal only — features page should own it or link |
| SMALL | Coaching 3.0 (call → personalization loop) | On /ai + /coaching |
Cross-link from features deliver section |
(Kajabi app, Skool app)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | White-label / branded mobile app (own App Store listing) | Doc exists (white-label-app-pricing); product models exist |
Hub only says “native mobile app” / members use Simplero app |
| SMALL | Offline video download | On old course page | Lift to hub + app page |
| SMALL | AirPlay / multi-device | On old course page |
(Teachable stats, Kajabi analytics)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Modern analytics story (revenue, cohorts, engagement dashboards) | /features/customer-analytics is email/content engagement circa 2019 |
Refresh or replace |
| SMALL | Meta Pixel / CAPI / Meta Marketing ads audiences | Integrations exist | Hub says “Meta Pixel, GA4” only |
| SMALL | Google Tag Manager | Integration exists | |
| SMALL | TikTok / other ad pixels | If supported | |
| SMALL | Page speed / site diagnostics | Ops trust |
(GHL white-label/agency; Webflow enterprise)
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Child accounts / parent-synced content | Agency / certification / licensing model | Skyrocket-class; invisible |
| BIG | Done-for-you templates you can share/install (beyond free campaigns) | DFY page exists; hub doesn’t surface | Link from Marketing & sales |
| SMALL | REST API v2 breadth (not just “API”) | Developers | |
| SMALL | Outgoing webhooks | Automators | |
| SMALL | Zapier | Named | Keep |
| SMALL | Zoom, Google/Microsoft calendar, Dropbox, Mailchimp, etc. | Integration grid like GHL | No logo wall on features |
| SMALL | Custom domains (email + site) | Brand trust | |
| SMALL | Multi-language / gettext platform i18n | Hub one-liner — expand for EU/DK/global | |
| SMALL | GDPR, cookie consent, 2FA, backups | Hub has line — keep | |
| SMALL | SAML / SSO (if customer-facing enough) | Enterprise | Market only if GA for customers |
| SMALL | Migration concierge | Hub has line — keep as differentiator |
| Size | Feature | Why it matters | Notes |
|---|---|---|---|
| BIG | Built-in help desk for their members | Completely different from /features/support |
Rename/split pages |
| SMALL | Video support responses (our team) | Differentiator on current support page | Keep, but separate from product |
Use Kajabi-style product types + Simplero’s journey groups:
- Attract — Website, blog, landing pages, funnels, forms, split tests, DFY campaigns
- Sell — Checkout, subscriptions, installments, order bumps/upsells, tax, multi-currency, invoices, cart, credits, affiliates, pipelines
- Deliver — Courses, memberships, worksheets/quizzes/certificates, playlists, webbooks, podcasts, video hosting + AI transcripts
- Community — Forums/groups/spaces, ideas boards, member directory, badges, mobile
- Coach & live — Coaching programs, scheduling links, events, Simplero Live, contracts, session credits
- Email & messaging — Broadcasts, sequences, newsletters, SMS, unified inbox (Interactions)
- CRM & team — Contact timeline, tags/segments/custom fields, deals, tasks, help desk, NPS
- Automations — Triggers + multi-step automations across the platform
- AI — Coach, course bots, MCP, transcripts (link
/ai,/mcp) - Platform — App (+ white-label), API/webhooks/Zapier, integrations grid, tax/GDPR, child accounts, migration
- Podcasts — missing product type entirely
- Scheduling & calendar — Calendly replacement
- Simplero Live / Events — native live, not “Zoom only”
- SMS & unified inbox — Interactions
- CRM & pipelines — expand beyond one line
- Help desk — their support tool
- Mobile (incl. white-label) — expand
/appor new page - Commerce depth — installments, credits, multi-currency, invoices
- Refresh analytics + page builder pages (outdated)
Examples to put next to cards:
- Podcasts → Transistor / Buzzsprout / Kajabi Podcasts
- Scheduling → Calendly / Acuity
- SMS + inbox → ManyChat / GHL Conversations
- Help desk → Zendesk / Help Scout
- Live → Zoom Webinar / StreamYard (partial)
- Credits/packages → Practice Better / coaching CRMs
- Affiliates → Rewardful / FirstPromoter
- Email → Kit / ActiveCampaign
- Courses → Teachable / Thinkific
- Community → Skool / Circle
If we only add a few lines to the hub, prioritize:
- Podcasts (BIG, zero coverage)
- Simplero Live (native livestream — not just Zoom)
- Scheduling links (Calendly replacement)
- SMS + Interactions unified inbox
- Help desk / tickets (for their customers)
- Payment plans / installments
- Session credits / packages
- Ideas boards
- Member directory
- Blog
- MCP (link
/mcpfrom AI/infra) - White-label mobile app
- Multi-currency + invoices
- Child accounts (agency/certification)
- Page split testing
- Compared live HTML for
/features, all/features/*,/ai,/app,/mcp,/coaching,/crm - Product inventory from
SimpleroFeatureenum,Plan::FEATURE_DESCRIPTIONS, admin domain models, integrations - Competitor grouping from live Kajabi features + internal competitive analysis (
doc/growth/2026-03-23-competitor-analysis/) - “Missing” means not meaningfully described on features pages — not that it doesn’t exist somewhere in the product or in a non-features marketing page
- https://simplero.com/features
- https://simplero.com/features/email-marketing
- https://simplero.com/features/course-hosting-community
- https://simplero.com/features/payment-management
- https://simplero.com/features/affiliate-management
- https://simplero.com/features/customer-analytics
- https://simplero.com/ai · https://simplero.com/app · https://simplero.com/mcp