My thoughts:
- Casual conversations beat super structured but, there has to be a minimal bullet list script of the things to be covered and if we can figure out how long each part takes
- Standard intros and outros throughout content make people feel at home; video bumpers and host intro should be consistent
- What is our call to action? If it’s “Join us!” then we have to be ready to give folks work (I suggest docs as a starting point unless the audience has ideas where they want to join); good first issues help a little here but can lead to cookie licking
- Consistency: we’re going to do some streams at first with a small audience and that’s okay; setting up a consistent schedule forecasted well in advance with a calendar or invite helps pull people in because they get reminders and build a habit around it
- Content: Either getting started guides (which are always popular; they also can be done per SIG) or HOWTOs; interview style streams don't draw a crowd but they can draw media
- Video for promotion: The world has changed from reading text to seeing and hearing words on screen; it doesn’t have to be fancy but it does need to display text so folks can get details with the video muted
- Pre-show promo: All social media posts should link to the calendar or calendar invite (whichever one is decided); basically, take folks to your source of truth wherever it is
- 1 week/day prior: The promotion should be every other day in the run up to the event; posts 1 week and 1 day prior at peak traffic times is good too
- 1 hour prior: Tell folks we're streaming in an hour
- 1-15 minutes prior: Starting Now or Starting Soon are good posts to make; I think Streamyard allows you to do that with minimal effort; if not, it can be automated depending on tooling