When I joined Campsite in early 2024, the product was transitioning from a specialized communication tool for designers to a general communication tool for entire organizations. While customers valued Campsite's core product, integrating with customers' existing tools and workflows is table stakes for a team communication product. Without an API, potential customers struggled to convince key decision makers to switch communication tools.
Over five months, I led the development of Campsite’s public API and integrations platform from conception to general availability. The project required balancing customer needs with thoughtful API design to ensure the API was intuitive, useful, and extensible. Today, the public API has helped position Campsite as an extensible platform, and customers have used it to create over 100 custom integrations.
Campsite's tech stack consists of a Ruby on Rails backend and a React/Next.