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davidisnotnull/threads-user-base-comparison.md

Created February 6, 2024 20:02
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Comparison of Threads' User Base with Other Social Media Platforms
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threads-user-base-comparison.md
Platform Monthly Active Users (MAU) Daily Active Users (DAU) Average Age Dominant User Group Key Features Strengths Weaknesses
Threads 100M (peak, July 2023) 10.3M (Jan 2024) 18-25 Gen Z Ephemeral messaging, close friends focus Fast initial growth, Meta integration High user decline, limited features, privacy concerns
X (Formerly Twitter) 253M 166M 34-49 Diverse Microblogging, news, real-time updates Large user base, established platform Competition, toxicity concerns, recent user loss
Instagram 2 billion 1.4 billion 25-34 Diverse Photo & video sharing, Stories, Reels Large user base, diverse content, influencer marketing Algorithm-driven feed, privacy concerns, pressure to curate
Facebook 2.91 billion 1.9 billion 35-44 Diverse News, connecting with friends & family, groups Largest user base, mature platform Declining younger users, privacy concerns, information overload
TikTok 1.5 billion 1 billion 16-24 Gen Z Short-form videos, diverse content, viral trends Engaging format, large Gen Z audience Data privacy concerns, potential addiction issues
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