Here’s how and where to plug in your product, following Diego’s playbook:
- After Sharing Value or a Story
First, provide real value—share your journey, a lesson, or a solution to a problem. Once you’ve established credibility and given something useful, you can mention your product as the tool or method you used.
Example:
I struggled for months to automate my workflow. After trying a bunch of tools, I ended up building my own solution, [ProductName], which finally helped me cut my workload in half.
- As a Byproduct of Your Process
Describe your process or the steps you took, and mention your product as a natural part of that process—not as the main focus.
Example:
Step 3: I used [ProductName] to handle the repetitive tasks, which freed up my time to focus on growth.
- In Response to Questions or Comments
If someone asks how you did something or what tool you used, that’s the perfect time to mention your product. This feels organic and helpful, not forced.
Example:
Commenter: “How did you automate that part?” You: “I actually built [ProductName] for that exact reason—happy to share more if you’re interested!”
- At the End, as a Resource
After delivering your main value, you can offer your product as a resource for those who want to go deeper or solve the same problem.
Example:
If anyone’s interested in the tool I built to solve this, it’s called [ProductName]. Happy to answer questions or share more details!
Key Principles (Diego’s Style) • Never make the product the hero of the post. You (or your journey/solution) are the hero; the product is a supporting character. • Only mention your product after you’ve given value. • Be transparent—don’t try to hide your affiliation, but don’t oversell. • Invite discussion—let people ask for more info, rather than pushing it.
This approach keeps your post authentic and community-friendly, while still letting you plug your product in a way that feels natural and helpful.
## 1. “Here’s What Worked for Me” Template
**Title:**
How I [achieved X result] in [Y time] with [unexpected method/tool]
**Body:**
Hey everyone,
I wanted to share my experience with [brief context]. I started with [describe your starting point or challenge], and here’s what I did:
- Step 1: [Briefly describe the first action you took]
- Step 2: [Next action, with a quick insight or lesson]
- Step 3: [Another key step, or a mistake you learned from]
The result? [Share your outcome, e.g., “I hit $17K MRR in 3 months with zero audience.”]
Along the way, I ended up building/using [ProductName] to tackle [specific pain point]. It wasn’t my original plan, but it turned out to be a game-changer for me.
If anyone’s struggling with [related problem], happy to answer questions or share more details!
## 2. “Lessons Learned” Template
**Title:**
[Number] Lessons I Learned Building [Your Project/Product] from Scratch
**Body:**
Hi all,
I recently built [describe your project/app] and wanted to share some lessons that might help others:
1. **[Lesson 1]** – [Short explanation or story]
2. **[Lesson 2]** – [Short explanation or story]
3. **[Lesson 3]** – [Short explanation or story]
Honestly, building this led me to create [ProductName] because nothing else out there solved [pain point]. If you’re working on something similar, let’s connect or swap tips!