Text with mix-blend-mode background

style.css

.bg {
  background-image: url('https://images.unsplash.com/photo-1501706362039-c06b2d715385?auto=format&fit=crop&w=1070&q=60&ixid=dW5zcGxhc2guY29tOzs7Ozs%3D');
  background-repeat: no-repeat;
  background-position: center center;
  padding: 100px 50px;
}

.text {
  position: relative;
}

.text:before {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  left: 0;
  bottom: 0;
  background: #ed1c24;
  mix-blend-mode: multiply;
  z-index: 0;
}

.text p {
  font-family: "Helvetica";
  font-weight: bold;
  font-size: 32px;
  color: #fff;
  margin: 0;
  padding: 40px;
  z-index: 2;
  position: relative;
}