Why does Meta miss some purchases? How do browser and server-side tracking work together? And what does Conversions API actually do?
I created an AI-generated podcast to explain these questions through a conversation, using my own implementation experience.
The podcast covers:
- Meta Pixel and Conversions API
- Event IDs and deduplication
- A Shopify implementation where Meta Event Match Quality improved from 2.8/10 to 8/10