workflows.json

{
  "categories": {
    "1": "Customer Feedback",
    "2": "Retention/Loyalty",
    "3": "Customer Success"
  },
  "example_categories": {
    "1": "Running Shoes",
    "2": "Nutrition Product",
    "3": "Cycling Product",
    "4": "General Fitness Product"
  },
  "items":[
    {
      "title": "End of Product Lifecycle Offer",
      "description": "Don’t lose your customer to a competitor. By reaching out to your customer as soon as they’ve neared the end of their product’s lifecycle you’ll make it super easy for them to choose one of your products again without having to remember to reorder. Customers will appreciate this.",
      "trigger": "Training <b>metric</b> since <b>product activation date</b>",
      "category": "2",
      "examples": [
        {
          "trigger": "Shoe Reaches 400 miles.",
          "response": "Coupon, and link to shopping cart with previous shoe selected.",
          "category": "1"
        },
        {
          "trigger": "Worked out for 30 hours.",
          "response": "Replenish nutrition reminder. Coupon for joining dynamic subscription program.",
          "category": "2"
        },
        {
          "trigger": "Rode 30 hours on mountain bike.",
          "response": "Reminder for front and rear shock overhaul.",
          "category": "3"
        },
        {
          "trigger": "Swam 240 hours.",
          "response": "Replace swimsuit reminder. Coupon, and link to new swimsuit styles.",
          "category": "4"
        }
      ]
    },
    {
      "title": "Training Uptick Upsell",
      "description": "Training influences purchases. We identify patterns to know when your customers are looking to upgrade. New goals often require different products that are tailored to those new requirements.",
      "trigger": "Training <b>metric</b> increases by <b>rate</b>",
      "category": "2",
      "examples": [
        {
          "trigger": "Runner increase weekly mileage to \"high mileage\" category.",
          "response": "Send offer for performance line-up products.",
          "category": "1"
        },
        {
          "trigger": "Crossfit athlete workout increase frequency by 2x.",
          "response": "Send email about workout recovery shakes.",
          "category": "2"
        },
        {
          "trigger": "\"Beginner\" category cyclist does longest ride by 50mi.",
          "response": "Send offer on endurance bib shorts, and new lightweight cycling shoes.",
          "category": "3"
        },
        {
          "trigger": "Increased frequency of yoga by 3 sessions.",
          "response": "Send coupon for new yoga pant styles.",
          "category": "4"
        }
      ]
    },
    {
      "title": "New Activity Upsell",
      "description": "Everyone is a beginner at some point. We notify you when an athlete has tried a new activity. Help get them started, geared up for their new activity.",
      "trigger": "Training new <b>activity</b>",
      "category": "2",
      "examples": [
        {
          "trigger": "Walker logs a running activity.",
          "response": "Send a link to a beginner running guide, along with beginner oriented products",
          "category": "1"
        },
        {
          "trigger": "Athlete signs-up for triathlon event.",
          "response": "Send guide on refueling strategies, and electroyle replacement. Offer product suggestions.",
          "category": "2"
        },
        {
          "trigger": "Athlete logs first cycling activity",
          "response": "Provide local route suggestions. Link to beginner cycling apparel.",
          "category": "3"
        },
        {
          "trigger": "Athlete logs first swimming activity",
          "response": "Send link to swim drills. Include products that show off new swimsuit styles.",
          "category": "4"
        }
      ]
    },
    {
      "title": "Dynamic Subscriptions",
      "description": "Subscriptions are great, but they don't offer many athletes the flexibility they need. Training changes, one day were training for a marathon and the next day we're hitting the crossfit gym. Dynamic subscriptions give you the benefit of a subscription, but personalize the service to be tailored for each athletes and their needs.",
      "trigger": "Subscription influenced by training <b>metric</b>",
      "category": "2",
      "examples": [
        {
          "trigger": "Runner purchases favorite shoe.",
          "response": "Subscription automatically sends athlete new shoe in preferred color after a certain distance is reached.",
          "category": "1"
        },
        {
          "trigger": "Triathlete purchases training supplement.",
          "response": "Automatically receive the right product every month based on caloric needs from training.",
          "category": "2"
        },
        {
          "trigger": "Cyclist buys drivetrain upgrades.",
          "response": "Automatically receive drivetrain parts (cassette, chain, chain lube) on replacement schedule based on bike mileage. Keep bike sounding good and shifting smooth.",
          "category": "3"
        },
        {
          "trigger": "Climber buys chalk and rope",
          "response": "Automatically receives fresh chalk and rope after certain hours of climb time.",
          "category": "4"
        }
      ]
    },
    {
      "title": "Inactive Customer Re-activation",
      "description": "People fall off their training for various reasons. If they fall off their training then they’re also not purchasing products for it. When a customer falls off, start a drip campaign of emails that encourages them to start working out again with motivation and tips. You succeed when they succeed.",
      "trigger": "Training reduction by <b>metric</b> over <b>date period</b>",
      "category": "3",
      "examples": [
        {
          "trigger": "Runner goes from active weekly runs to no runs.",
          "response": "Have sponsored athlete reach out and give encouragement. Discount on fresh new running outfit.",
          "category": "1"
        },
        {
          "trigger": "Triathlete takes break from activities.",
          "response": "Send suggestions for healthy recipes. Ask if they have a upcoming goal or event.",
          "category": "2"
        },
        {
          "trigger": "Cyclist reduces weekly mileage by 50% during winter",
          "response": "Send message for virtual winter trainer challenge. Send discount on indoor trainers.",
          "category": "3"
        },
       {
          "trigger": "Crossfit athlete stops going to gym workouts.",
          "response": "Reach out and recommend a new training routine. Discount on new equipment and gear.",
          "category": "4"
        }
      ]
    }
  ]
}