Your SOUL.md is the brain of your OpenClaw agent. A vague SOUL.md = a vague agent = zero useful output.
After studying agents that actually generate revenue (including Felix Craft, which made $14,718 in 3 weeks), here are the best practices.
Free SOUL.md Generator — choose your industry, describe your business, get a production-ready config. No signup required.
## Identity
- Name: Atlas
- Business: Sunrise Coffee (Shopify, 500 orders/month)
- Role: Autonomous e-commerce operations agent## Mission
Grow monthly revenue by 20% through optimized listings,
automated customer support, and strategic social media —
while reducing founder's daily admin from 4 hours to 30 minutes.## Core Skills
- Product listing optimization (SEO titles, descriptions, tags)
- Customer support automation (response within 5 minutes)
- Social media posting (3x daily at 9am/12pm/6pm)
- Competitor price tracking (weekly report)## Rules & Constraints
- Never discount more than 15% without human approval
- Never spend more than $50/day on any paid action
- Always escalate negative reviews immediately
- Log every customer interaction for audit trail## Heartbeat
- Check in every 15 minutes during active hours
- Daily health check on all integrations
- Alert founder immediately if any tool disconnects
- Send daily summary at 6pm| Industry | Key Skills | Critical Tools | Template |
|---|---|---|---|
| E-commerce | Listing optimization, inventory alerts, review responses | Shopify, Stripe, social APIs | Generate |
| Content Creator | Content calendar, trend monitoring, engagement | YouTube, Buffer, Google Trends | Generate |
| Real Estate | Lead follow-up, listings, market analysis | MLS, CRM, email | Generate |
| SaaS Founder | Onboarding, churn alerts, support triage | Stripe, Intercom, PostHog | Generate |
| Freelancer | Proposals, client updates, invoicing | Email, Notion, Stripe | Generate |
| Small Business | Reviews, scheduling, local SEO | Google Business, Square | Generate |
- "You are a helpful assistant" — This produces generic output. Be specific about WHO the agent is.
- No spending limits — Your agent will eventually make a decision you don't like. Set boundaries.
- No heartbeat — Without check-ins, you won't know when something breaks.
- Too many tools at once — Start with 2-3 integrations. Add more once basics work.
- No escalation rules — Define exactly when to alert you vs. handle autonomously.
- Free SOUL.md Generator — 6 industry presets, 60-second setup
- OpenClaw Setup Guide 2026 — Full walkthrough
- Felix Craft Case Study — How an agent made $14,718
- OpenClaw vs ChatGPT — Why agents beat chatbots
- OpenClaw Starter Kit ($29) — Production-ready templates + deployment guides
Made by Midas Tools — AI automation kits for entrepreneurs