Sample usage of setting zref attributes and hyperref links

zref-hyper.tex

\documentclass{article}

\usepackage{zref}
\usepackage{zref-hyperref}
\usepackage{hyperref}
\usepackage{lipsum}

\makeatletter
\zref@newlist{zoo}
\zref@newprop{animal}{\currentanimal}
\zref@addprop{zoo}{animal}
\zref@addprop{zoo}{anchor}

\newcommand\setdest[2]{\edef\@currentHref{zoo:#2}%
\hyper@anchorstart{\@currentHref}\hyper@anchorend\def\currentanimal{#2}\zref@labelbylist{#1}{zoo}}
\newcommand\showref[1]{%
  \hyperlink{\zref@extractdefault{#1}{anchor}{}}{\zref@extract{#1}{animal}}}
\makeatother

\begin{document}
\section{My favorite pets}

\setdest{label}{Cat}
Cats

\lipsum[1-5]


See the animal \showref{label}.
\end{document}