neovintage · May 28, 2019 16:10 · May 28, 2019
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+## Background
+
+I wrote these at the beginning of my journey within product management and these principles guide my decision making on a daily basis. These principles were written from the perspective of doing product management for data products but most could easily be used for other industries. 
+
+## Principles
+
+* Grow. Products not growing faster than the market are becoming less relevant over time.
+* We are a subscription product. Customers buy us every second. We survive if they keep choosing us daily.
+* Ask yourself: "what am I requiring a user learn? how would they know to find this? when would they look?"
+* First, write down the problem.
+* If nobody's using it, it's not a product.
+* Be native. Don't fork. Blog posts users find should work.
+* Be empathetic: Talk to users. Understand and feel their pains as directly as possible. Remember you are not the user.
+* Remember users are busy. If we ask our customers to take an action, we've failed.
+* Have a curated dashboard -- behind that offer a ton of raw data.
+* Be consistent - if you're going to use a trick, use it a lot.
+* Be proactive; find problems and reach out. Don't mistake having an answer for someone finding it.
+* Simple is better than easy.
+* Prefer fewer better features.
+* Don't build it till you need it.
+* Have the fewest, simplest dependencies possible.
+* Be ultimately responsible for what you do.