Wix commands to auto-initialize an IIS website

Product.wxs

<!-- Requires Application Initialization module in IIS 7.5 or (built in already to) IIS 8. -->
<!-- http://www.iis.net/downloads/microsoft/application-initialization -->

<?xml version="1.0" encoding="utf-8"?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi">
   <Product>
      <!-- ... -->
      <InstallExecuteSequence>
         <Custom Action="CA.AppPoolSetStartMode" Before="InstallFinalize">NOT (REMOVE="ALL")</Custom>
         <Custom Action="CA.ApplicationSetPreloadEnabled" Before="InstallFinalize">NOT (REMOVE="ALL")</Custom>
      </InstallExecuteSequence>

      <CustomAction Id="CA.AppPoolSetStartMode" Execute="deferred" Impersonate="no" Return="check" Directory="TARGETDIR" 
                    ExeCommand="[SystemFolder]inetsrv\appcmd set apppool /apppool.name:&quot;Clinical.Landing AppPool&quot; /startMode:AlwaysRunning" />
      <CustomAction Id="CA.ApplicationSetPreloadEnabled" Execute="deferred" Impersonate="no" Return="check" Directory="TARGETDIR"
                    ExeCommand="[SystemFolder]inetsrv\appcmd set app /app.name:&quot;Clinical.Landing/&quot; /preloadEnabled:true" />

      <!-- ... -->
   </Product>
</Wix>