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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -10,4 +10,4 @@ United States-Mexico border relations tensed as officials, under pressure from P In 2031, the Beer brand was acquired by Farm Company in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other edible product manufacturers. During the second alcohol prohibition movement of the 2030s, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, Farm Company opted to replace the entire product line with alcohol-free _Beer Xtra_ in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -10,4 +10,4 @@ United States-Mexico border relations tensed as officials, under pressure from P In 2031, the Beer brand was acquired by Farm Company in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other edible product manufacturers. During the second alcohol prohibition movement of the 2030s, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, Farm Company opted to replace the entire product line with alcohol-free Beer Xtra in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -8,6 +8,6 @@ The wild commercial success of Beer led the company to expand its lineup in 2018 United States-Mexico border relations tensed as officials, under pressure from PepsiCo, strengthened efforts to block importing of the increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by Farm Company in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other edible product manufacturers. During the second alcohol prohibition movement of the 2030s, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, Farm Company opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -8,6 +8,6 @@ The wild commercial success of Beer led the company to expand its lineup in 2018 United States-Mexico border relations tensed as officials, under pressure from PepsiCo, strengthened efforts to block importing of the increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by Farm Company in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other manufacturers of edible products. During the second alcohol prohibition movement of the 2030s, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, Farm Company opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -6,7 +6,7 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. PepsiCo also briefly experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. United States-Mexico border relations tensed as officials, under pressure from PepsiCo, strengthened efforts to block importing of the increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other manufacturers of edible products. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -6,7 +6,7 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. PepsiCo also briefly experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. United States-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block importing of the increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other manufacturers of edible products. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -10,4 +10,4 @@ United States-Mexico border relations tensed as officials, under pressure from P In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other manufacturers of edible products. During the second alcohol prohibition movement of the 2030s, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -8,6 +8,6 @@ The wild commercial success of Beer led the company to expand its lineup in 2018 United States-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other manufacturers of edible products. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -6,7 +6,7 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. PepsiCo also briefly experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. United States-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other minor manufacturers of edible products. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,7 +4,7 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's > Beer, made with our patented Brewing Technology, comes in four exciting flavors. The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. PepsiCo also briefly experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,10 @@ # If humanity's discovery of brewing had been delayed... _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: > Beer, made with our patented Brewing Technology, comes in four exciting flavors. The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. From 2020-'22 the company experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,6 @@ # If humanity's discovery of brewing had been delayed... _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of a new Blueberry Blast flavor. From 2020-'22 the company experimented with Cream Cheese Salad Beer, a low-calorie variety marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,6 @@ # If humanity's discovery of brewing had been delayed... _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast, and again in 2020 with Cream Cheese Salad, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,6 @@ # If humanity's discovery of brewing had been delayed... _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Cream Cheese Salad, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,6 +4,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, the Beer brand was acquired by FarmFresh in a merger with Kraft Foods, Kellogg Company, Boston Market, and six other minor manufacturers of edible products. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,6 +4,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, ownership of the Beer brand passed to a new parent company, FarmFresh, as PepsiCo merged with Kraft Foods, Kellogg Company, Boston Market, and six other minor manufacturers of edible products. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. In 2031, ownership of the Beer brand passed to a new parent company, FarmFresh, as PepsiCo merged with Kraft Foods, Kellogg Company, Boston Market, and six other minor food manufacturers. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, FarmFresh (the new parent company of PepsiCo) opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted an overt strategy of marketing alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, PepsiCo opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it did find partial success: Faced with the alternative of abandoning its lucrative Beer brand, PepsiCo opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -2,6 +2,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell within the purview of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it did find a partial success: Faced with the alternative of abandoning its lucrative Beer brand, PepsiCo opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -2,6 +2,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the purview of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it did find a partial success: Faced with the alternative of abandoning its lucrative Beer brand, PepsiCo opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it did find a partial success: Faced with the alternative of abandoning its lucrative Beer brand, PepsiCo opted to replace the entire product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it did find a partial success: Faced with the alternative of abandoning its lucrative brand, PepsiCo opted to replace its product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -2,6 +2,6 @@ _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. _PepsiCo v Gonzales (2017)_ established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it was a partial success; faced with the alternative of abandoning its lucrative brand, PepsiCo opted to replace its product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,6 @@ # If humanity's discovery of brewing had been delayed... _Beer_ was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. PepsiCo v Gonzales (2017) established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,6 +1,6 @@ # If humanity's discovery of brewing had been delayed... 'Beer' was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. PepsiCo v Gonzales (2017) established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -4,4 +4,4 @@ US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. PepsiCo v Gonzales (2017) established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to effect legislative change, it was a partial success; faced with the alternative of abandoning its lucrative brand, PepsiCo opted to replace its product line with alcohol-free New Beer in 2038. -
chris-martin revised this gist
Mar 24, 2013 . 1 changed file with 1 addition and 1 deletion.There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,4 +1,4 @@ # If humanity's discovery of brewing had been delayed... "Beer" was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -0,0 +1,7 @@ # If humanity's discovery of brewing had been delayed ... "Beer" was a food product manufactured during the early 21st century. PepsiCo's 2013 press release stated: "Beer, made with our patented Brewing Technology, comes in four exciting flavors." The wild commercial success of Beer led the company to expand its lineup in 2018 with the addition of Blueberry Blast and in 2020 with Strawberry Cream, a low-calorie variety of Beer marketed to women. US-Mexico border relations tensed as officials, under pressure from PepsiCo, ramped up efforts to block the import of an increasing number of knockoff beverages brewed in violation of US patent law. PepsiCo v Gonzales (2017) established that most off-brand "Beers", although not corn-based like genuine Beer, still fell under the umbrella of the Brewing patent. During the second alcohol prohibition movement of the 2030's, an FDA investigation determined that Beer's sugar content, cartoon mascot, and fruit-themed flavors constituted a thinly-veiled strategy to market alcohol to children. Although second prohibition failed to affect legislative change, it was a partial success; faced with the alternative of abandoning its lucrative brand, PepsiCo opted to replace its product line with alcohol-free New Beer in 2038.