nighthawk24 · July 23, 2014 12:34 · Jul 23, 2014 · Jul 23, 2014 · Apr 10, 2014 · Jan 26, 2014
diff --git a/business-models.md b/business-models.md
@@ -9,7 +9,7 @@ Models                       | Examples
 Display ads                  | Yahoo!
 Search ads                   | Google
 Text ads                     | Google
-Video ads                    | Hulu
+Video ads                    | Hulu, Twitch.tv
 Audio ads                    | Pandora, Radio, Podcasts
 Promoted content             | Twitter, [Tumblr](http://www.quora.com/Tumblr/How-does-Tumblr-make-money)
 Paid-content links           | Outbrain
@@ -24,7 +24,7 @@ Real-time-intent ad delivery |
 Location-based offers        | Foursquare
 Sponsorships/Site take-overs | Pandora
 Lifetime, unique ad space    | [NSFWCORP Conflict Tower](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/), milliondollarhomepage.com
-
+Sponsorships                 | [Twitch.tv](http://gamecannon.com/monetize-twitch-tv-stream/)
 
 Commerce
 --------
@@ -72,6 +72,7 @@ Strict Paywall                     | [The Information](https://www.theinformatio
 Porous Paywall                     | [NSFWCORP](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/)
 Voice and video conferencing       | Uberconference
 Newsletter                         | [Ricardo Bueno](http://www.ricardobueno.com/running-a-paid-subscription/)
+Fremium subscription               | Twitch.tv
 
 
 Peer to Peer (P2P)

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -9,7 +9,7 @@ Advertising
 Display ads                        | Yahoo!
 Search ads                         | Google
 Text ads                           | Google
-Video ads                          | Hulu
+Video ads                          | Hulu, Twitch.tv
 Audio ads                          | Pandora, Radio, Podcasts
 Promoted content                   | Twitter, Tumblr
 Paid-content links                 | Outbrain
@@ -24,6 +24,7 @@ Real-time-intent ad delivery       |
 Location-based offers              | Foursquare
 Sponsorships/Site take-overs       | Pandora
 Lifetime, unique ad space          | NSFWCORP Conflict Tower, milliondollarhomepage.com
+Sponsorships                       | 
 
 Commerce
 --------
@@ -64,6 +65,7 @@ Strict Paywall                     | The Information
 Porous Paywall                     | NSFWCORP
 Voice and video conferencing       | Uberconference
 Newsletter                         | Ricardo Bueno
+Freemium subscription              | Twitch.tv
 
 Peer to Peer (P2P)
 ------------------

diff --git a/business-models.md b/business-models.md
@@ -63,6 +63,7 @@ Infrastructure aaS (IaaS)          |
 Freemium SaaS                      | Dropbox
 Ethical premium                    | Proposed by [Clayton Cubitt](http://claytoncubitt.tumblr.com/post/38164739490)
 Donations                          | Wikipedia
+Recurring donations (w/ rewards)   | [Patreon](http://www.patreon.com/carbotanimations)
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat, [Cloud66](http://www.cloud66.com/pricing)

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -55,6 +55,7 @@ Infrastructure aaS (IaaS)          |
 Freemium SaaS                      | Dropbox
 Ethical premium                    | Proposed by Clayton Cubitt
 Donations                          | Wikipedia
+Recurring donations (w/ rewards)   | Patreon
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat, Cloud66

diff --git a/business-models.md b/business-models.md
@@ -65,7 +65,7 @@ Ethical premium                    | Proposed by [Clayton Cubitt](http://clayton
 Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
-Support and maintenance            | 10gen, Red Hat
+Support and maintenance            | 10gen, Red Hat, [Cloud66](http://www.cloud66.com/pricing)
 Paywall                            | New York Times, [Andrew Sullivan](http://www.poynter.org/latest-news/mediawire/208300/andrew-sullivan-tweaks-paywall-model-after-initial-subscriber-surge-slows/)
 Strict Paywall                     | [The Information](https://www.theinformation.com/Letter-From-the-Editor1)
 Porous Paywall                     | [NSFWCORP](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/)

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -57,7 +57,7 @@ Ethical premium                    | Proposed by Clayton Cubitt
 Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
-Support and maintenance            | 10gen, Red Hat
+Support and maintenance            | 10gen, Red Hat, Cloud66
 Paywall                            | New York Times, Andrew Sullivan
 Strict Paywall                     | The Information
 Porous Paywall                     | NSFWCORP

diff --git a/business-models.md b/business-models.md
@@ -70,6 +70,7 @@ Paywall                            | New York Times, [Andrew Sullivan](http://ww
 Strict Paywall                     | [The Information](https://www.theinformation.com/Letter-From-the-Editor1)
 Porous Paywall                     | [NSFWCORP](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/)
 Voice and video conferencing       | Uberconference
+Newsletter                         | [Ricardo Bueno](http://www.ricardobueno.com/running-a-paid-subscription/)
 
 
 Peer to Peer (P2P)

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -62,6 +62,7 @@ Paywall                            | New York Times, Andrew Sullivan
 Strict Paywall                     | The Information
 Porous Paywall                     | NSFWCORP
 Voice and video conferencing       | Uberconference
+Newsletter                         | Ricardo Bueno
 
 Peer to Peer (P2P)
 ------------------

diff --git a/business-models.md b/business-models.md
@@ -66,7 +66,8 @@ Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat
-Paywall                            | New York Times
+Paywall                            | New York Times, [Andrew Sullivan](http://www.poynter.org/latest-news/mediawire/208300/andrew-sullivan-tweaks-paywall-model-after-initial-subscriber-surge-slows/)
+Strict Paywall                     | [The Information](https://www.theinformation.com/Letter-From-the-Editor1)
 Porous Paywall                     | [NSFWCORP](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/)
 Voice and video conferencing       | Uberconference
 

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -58,7 +58,8 @@ Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat
-Paywall                            | New York Times
+Paywall                            | New York Times, Andrew Sullivan
+Strict Paywall                     | The Information
 Porous Paywall                     | NSFWCORP
 Voice and video conferencing       | Uberconference
 

diff --git a/business-models.md b/business-models.md
@@ -23,6 +23,7 @@ Ad-retargeting               | Criteo
 Real-time-intent ad delivery |
 Location-based offers        | Foursquare
 Sponsorships/Site take-overs | Pandora
+Lifetime, unique ad space    | [NSFWCORP Conflict Tower](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/), milliondollarhomepage.com
 
 
 Commerce
@@ -66,6 +67,7 @@ Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
+Porous Paywall                     | [NSFWCORP](http://blog.paulcarr.com/porous-paywalls-are-not-the-answer-to-anything-cartoon-towers-on-the-other-hand/)
 Voice and video conferencing       | Uberconference
 
 

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -23,6 +23,7 @@ Ad-retargeting                     | Criteo
 Real-time-intent ad delivery       |
 Location-based offers              | Foursquare
 Sponsorships/Site take-overs       | Pandora
+Lifetime, unique ad space          | NSFWCORP Conflict Tower, milliondollarhomepage.com
 
 Commerce
 --------
@@ -58,6 +59,7 @@ Sampling                           | Birchbox
 Membership services                | Amazon Prime
 Support and maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
+Porous Paywall                     | NSFWCORP
 Voice and video conferencing       | Uberconference
 
 Peer to Peer (P2P)

diff --git a/business-models.md b/business-models.md
@@ -60,6 +60,7 @@ Content aaS                        | Spotify, Netflix
 Platform aaS (PaaS)                | dotCloud, Heroku
 Infrastructure aaS (IaaS)          | 
 Freemium SaaS                      | Dropbox
+Ethical premium                    | Proposed by [Clayton Cubitt](http://claytoncubitt.tumblr.com/post/38164739490)
 Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -52,6 +52,7 @@ Content aaS                        | Spotify, Netflix
 Platform aaS (PaaS)                | dotCloud, Heroku
 Infrastructure aaS (IaaS)          | 
 Freemium SaaS                      | Dropbox
+Ethical premium                    | Proposed by Clayton Cubitt
 Donations                          | Wikipedia
 Sampling                           | Birchbox
 Membership services                | Amazon Prime

diff --git a/business-models.md b/business-models.md
@@ -10,7 +10,7 @@ Display ads                  | Yahoo!
 Search ads                   | Google
 Text ads                     | Google
 Video ads                    | Hulu
-Audio ads                    | Pandora
+Audio ads                    | Pandora, Radio, Podcasts
 Promoted content             | Twitter, [Tumblr](http://www.quora.com/Tumblr/How-does-Tumblr-make-money)
 Paid-content links           | Outbrain
 Recruitment ads              | LinkedIn

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -10,7 +10,7 @@ Display ads                        | Yahoo!
 Search ads                         | Google
 Text ads                           | Google
 Video ads                          | Hulu
-Audio ads                          | Pandora
+Audio ads                          | Pandora, Radio, Podcasts
 Promoted content                   | Twitter, Tumblr
 Paid-content links                 | Outbrain
 Recruitment ads                    | LinkedIn

diff --git a/business-models.md b/business-models.md
@@ -15,7 +15,7 @@ Promoted content             | Twitter, [Tumblr](http://www.quora.com/Tumblr/How
 Paid-content links           | Outbrain
 Recruitment ads              | LinkedIn
 Lead generation              | MoneySuperMarket, ZocDoc
-Affiliate fees               | [Amazon Affiliate Program](http://www.nytimes.com/2012/12/17/business/media/buffeted-by-the-web-but-now-riding-it.html?ref=business&pagewanted=all&_r=1&)
+Affiliate fees               | [The Wirecutter](http://www.nytimes.com/2012/12/17/business/media/buffeted-by-the-web-but-now-riding-it.html?ref=business&pagewanted=all&_r=1&)
 Classifieds                  | Craigslist
 Featured listings            | Yelp, Super Pages;
 E-mail ads                   | Yahoo, MSN

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -15,7 +15,7 @@ Promoted content                   | Twitter, Tumblr
 Paid-content links                 | Outbrain
 Recruitment ads                    | LinkedIn
 Lead generation                    | MoneySuperMarket, ZocDoc
-Affiliate fees                     | Amazon Affiliate Program
+Affiliate fees                     | The Wirecutter
 Classifieds                        | Craigslist
 Featured listings                  | Yelp, Super Pages;
 E-mail ads                         | Yahoo, MSN

diff --git a/business-models.md b/business-models.md
@@ -15,7 +15,7 @@ Promoted content             | Twitter, [Tumblr](http://www.quora.com/Tumblr/How
 Paid-content links           | Outbrain
 Recruitment ads              | LinkedIn
 Lead generation              | MoneySuperMarket, ZocDoc
-Affiliate fees               | [Amazon Affiliate Program](https://affiliate-program.amazon.com/)
+Affiliate fees               | [Amazon Affiliate Program](http://www.nytimes.com/2012/12/17/business/media/buffeted-by-the-web-but-now-riding-it.html?ref=business&pagewanted=all&_r=1&)
 Classifieds                  | Craigslist
 Featured listings            | Yelp, Super Pages;
 E-mail ads                   | Yahoo, MSN

diff --git a/business-models.md b/business-models.md
@@ -11,12 +11,12 @@ Search ads                   | Google
 Text ads                     | Google
 Video ads                    | Hulu
 Audio ads                    | Pandora
-Promoted content             | Twitter, Tumblr
+Promoted content             | Twitter, [Tumblr](http://www.quora.com/Tumblr/How-does-Tumblr-make-money)
 Paid-content links           | Outbrain
 Recruitment ads              | LinkedIn
 Lead generation              | MoneySuperMarket, ZocDoc
-Affiliate fees               | Amazon Affiliate Program
-Classifieds                  | Craiglist
+Affiliate fees               | [Amazon Affiliate Program](https://affiliate-program.amazon.com/)
+Classifieds                  | Craigslist
 Featured listings            | Yelp, Super Pages;
 E-mail ads                   | Yahoo, MSN
 Ad-retargeting               | Criteo 
@@ -36,7 +36,7 @@ Crowd-sourced marketplace      | Threadless
 Excess-capacity markets        | Uber, AirBnB
 Vertically-integrated commerce | Warby Parker
 Aggregator                     | Lastminute.com
-Flash sales                    | Gilt Groupe, Vente Privee
+Flash sales                    | Gilt Groupe, Vente Privee, Fab
 Group buying                   | Groupon
 Digital goods/downloads        | iTunes
 Virtual goods                  | Zynga
@@ -73,7 +73,7 @@ Peer to Peer (P2P)
 
 Models                    | Examples
 :-------------------------|:---------------------------
-P2P lending               | Lending Club,
+P2P lending               | Lending Club
 P2P gambling              | BetFair
 P2P buying                | Etsy
 P2P insurance             | 
@@ -122,7 +122,7 @@ Models                         | Examples
 :------------------------------|:--------
 User data                      | BlueKai
 Business data                  | Duedil
-User intelligence              | Yougov
+User intelligence              | YouGov
 Search Data                    | Chango
 Real-time consumer intent data | Yieldbot
 Benchmarking services          | Comscore
@@ -134,9 +134,9 @@ Mobile
 
 Models               | Examples
 :--------------------|:--------------------
-Paid-app Downloads   | WhatsApp
+Paid-app downloads   | WhatsApp
 In-app purchases     | Zynga Poker
-In-app subscriptions | NY Times app
+In-app subscriptions | New York Times app
 Advertising          | Flurry, AdMob
 Digital-to-physical  | Red Stamp, Postagram
 

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -16,7 +16,7 @@ Paid-content links                 | Outbrain
 Recruitment ads                    | LinkedIn
 Lead generation                    | MoneySuperMarket, ZocDoc
 Affiliate fees                     | Amazon Affiliate Program
-Classifieds                        | Craiglist
+Classifieds                        | Craigslist
 Featured listings                  | Yelp, Super Pages;
 E-mail ads                         | Yahoo, MSN
 Ad-retargeting                     | Criteo 
@@ -32,7 +32,7 @@ Crowd-sourced marketplace          | Threadless
 Excess-capacity markets            | Uber, AirBnB
 Vertically-integrated commerce     | Warby Parker
 Aggregator                         | Lastminute.com
-Flash sales                        | Gilt Groupe, Vente Privee
+Flash sales                        | Gilt Groupe, Vente Privee, Fab
 Group buying                       | Groupon
 Digital goods/downloads            | iTunes
 Virtual goods                      | Zynga
@@ -61,7 +61,7 @@ Voice and video conferencing       | Uberconference
 
 Peer to Peer (P2P)
 ------------------
-P2P lending                        | Lending Club,
+P2P lending                        | Lending Club
 P2P gambling                       | BetFair
 P2P buying                         | Etsy
 P2P insurance                      | 
@@ -98,17 +98,17 @@ Data
 ----
 User data                          | BlueKai
 Business data                      | Duedil
-User intelligence                  | Yougov
+User intelligence                  | YouGov
 Search Data                        | Chango
 Real-time consumer intent data     | Yieldbot
 Benchmarking services              | Comscore
 Market research                    | GLG
 
 Mobile
 ------
-Paid-app Downloads                 | WhatsApp
+Paid-app downloads                 | WhatsApp
 In-app purchases                   | Zynga Poker
-In-app subscriptions               | NY Times app
+In-app subscriptions               | New York Times app
 Advertising                        | Flurry, AdMob
 Digital-to-physical                | Red Stamp, Postagram
 

diff --git a/business-models.md b/business-models.md
@@ -62,10 +62,10 @@ Infrastructure aaS (IaaS)          |
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox
-Membership Services                | Amazon Prime
-Support and Maintenance            | 10gen, Red Hat
+Membership services                | Amazon Prime
+Support and maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
-Voice and video-conferencing       | Uberconference
+Voice and video conferencing       | Uberconference
 
 
 Peer to Peer (P2P)

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -54,10 +54,10 @@ Infrastructure aaS (IaaS)          |
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox
-Membership Services                | Amazon Prime
-Support and Maintenance            | 10gen, Red Hat
+Membership services                | Amazon Prime
+Support and maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
-Voice and video-conferencing       | Uberconference
+Voice and video conferencing       | Uberconference
 
 Peer to Peer (P2P)
 ------------------

diff --git a/business-models.md b/business-models.md
@@ -54,11 +54,11 @@ Subscription
 
 Models                             | Examples
 :----------------------------------|:----------------
-Software as a Service (SAAS)       | Salesforce
-Service as a Service               | Shopify
-Content as a Service               | Spotify, Netflix
-Platform as a Service (PaaS)       | dotCloud, Heroku
-Infrastructure as a Service (IaaS) | 
+Software as a Service (SaaS)       | Salesforce
+Service aaS                        | Shopify
+Content aaS                        | Spotify, Netflix
+Platform aaS (PaaS)                | dotCloud, Heroku
+Infrastructure aaS (IaaS)          | 
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -46,11 +46,11 @@ Barter for services                | SwapRight
 
 Subscription
 ------------
-Software as a Service (SAAS)       | Salesforce
-Service as a Service               | Shopify
-Content as a Service               | Spotify, Netflix
-Platform as a Service (PaaS)       | dotCloud, Heroku
-Infrastructure as a Service (IaaS) | 
+Software as a Service (SaaS)       | Salesforce
+Service aaS                        | Shopify
+Content aaS                        | Spotify, Netflix
+Platform aaS (PaaS)                | dotCloud, Heroku
+Infrastructure aaS (IaaS)          | 
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox

diff --git a/business-models.md b/business-models.md
@@ -57,8 +57,8 @@ Models                             | Examples
 Software as a Service (SAAS)       | Salesforce
 Service as a Service               | Shopify
 Content as a Service               | Spotify, Netflix
-Platform As A Service (PaaS)       | dotCloud, Heroku
-Infrastructure As A Service (IaaS) | 
+Platform as a Service (PaaS)       | dotCloud, Heroku
+Infrastructure as a Service (IaaS) | 
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -49,8 +49,8 @@ Subscription
 Software as a Service (SAAS)       | Salesforce
 Service as a Service               | Shopify
 Content as a Service               | Spotify, Netflix
-Platform As A Service (PaaS)       | dotCloud, Heroku
-Infrastructure As A Service (IaaS) | 
+Platform as a Service (PaaS)       | dotCloud, Heroku
+Infrastructure as a Service (IaaS) | 
 Freemium SaaS                      | Dropbox
 Donations                          | Wikipedia
 Sampling                           | Birchbox

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -24,7 +24,6 @@ Real-time-intent ad delivery       |
 Location-based offers              | Foursquare
 Sponsorships/Site take-overs       | Pandora
 
-
 Commerce
 --------
 Retailing                          | Zappos
@@ -45,7 +44,6 @@ Auction                            | eBay
 Reverse Auction                    | Priceline
 Barter for services                | SwapRight
 
-
 Subscription
 ------------
 Software as a Service (SAAS)       | Salesforce
@@ -61,7 +59,6 @@ Support and Maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
 Voice and video-conferencing       | Uberconference
 
-
 Peer to Peer (P2P)
 ------------------
 P2P lending                        | Lending Club,
@@ -72,7 +69,6 @@ P2P computing                      | CrasPlan storage, SETI@home
 P2P service                        | Mechanical Turk, TaskRabbit
 P2P mobile WiFi/tethering          | 
 
-
 Transaction-Processing
 ----------------------
 Merchant acquiring                 | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
@@ -88,7 +84,6 @@ Telephony (private cloud)          | Native Skype
 Mobile payment gateway             | Braintree
 Platform monetization (“tax”)      | Facebook Credits, iOS 30/70 cut
 
-
 Licensing
 ---------
 Per seat                           | Sencha
@@ -99,7 +94,6 @@ Patent                             | Qualcomm
 Brand                              | Sesame Street
 Indirect                           | Apple Volume Purchasing
 
-
 Data
 ----
 User data                          | BlueKai
@@ -110,7 +104,6 @@ Real-time consumer intent data     | Yieldbot
 Benchmarking services              | Comscore
 Market research                    | GLG
 
-
 Mobile
 ------
 Paid-app Downloads                 | WhatsApp
@@ -119,7 +112,6 @@ In-app subscriptions               | NY Times app
 Advertising                        | Flurry, AdMob
 Digital-to-physical                | Red Stamp, Postagram
 
-
 Gaming
 ------
 Freemium (virtual currency)        | Zynga

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -1,6 +1,4 @@
-Here is the above version with aligned columns:
-
-The list in monospaced `<pre>` code might be easier to read:
+The list in monospaced `<pre>` code (with aligned columns) might be easier to read:
 
 ~~~mdown
 Business Models

diff --git a/plaintext.mdown b/plaintext.mdown
@@ -1,130 +0,0 @@
-The list in monospaced `<pre>` code might be easier to read:
-
-~~~mdown
-Business Models
-===============
-
-Advertising
------------
-Display ads                  | Yahoo!
-Search ads                   | Google
-Text ads                     | Google
-Video ads                    | Hulu
-Audio ads                    | Pandora
-Promoted content             | Twitter, Tumblr
-Paid-content links           | Outbrain
-Recruitment ads              | LinkedIn
-Lead generation              | MoneySuperMarket, ZocDoc
-Affiliate fees               | Amazon Affiliate Program
-Classifieds                  | Craiglist
-Featured listings            | Yelp, Super Pages;
-E-mail ads                   | Yahoo, MSN
-Ad-retargeting               | Criteo 
-Real-time-intent ad delivery |
-Location-based offers        | Foursquare
-Sponsorships/Site take-overs | Pandora
-
-
-Commerce
---------
-Retailing                      | Zappos
-Marketplace                    | Etsy
-Crowd-sourced marketplace      | Threadless
-Excess-capacity markets        | Uber, AirBnB
-Vertically-integrated commerce | Warby Parker
-Aggregator                     | Lastminute.com
-Flash sales                    | Gilt Groupe, Vente Privee
-Group buying                   | Groupon
-Digital goods/downloads        | iTunes
-Virtual goods                  | Zynga
-Training                       | Cloudera(?), -> Coursera
-Pay what you want              | Radiohead
-Commission                     | SharesPost
-Commission per order           | Seamless, GrubHub
-Auction                        | eBay
-Reverse Auction                | Priceline
-Barter for services            | SwapRight
-
-
-Subscription
-------------
-Software as a Service (SAAS)       | Salesforce
-Service as a Service               | Shopify
-Content as a Service               | Spotify, Netflix
-Platform As A Service (PaaS)       | dotCloud, Heroku
-Infrastructure As A Service (IaaS) | 
-Freemium SaaS                      | Dropbox
-Donations                          | Wikipedia
-Sampling                           | Birchbox
-Membership Services                | Amazon Prime
-Support and Maintenance            | 10gen, Red Hat
-Paywall                            | New York Times
-Voice and video-conferencing       | Uberconference
-
-
-Peer to Peer (P2P)
-------------------
-P2P lending               | Lending Club,
-P2P gambling              | BetFair
-P2P buying                | Etsy
-P2P insurance             | 
-P2P computing             | CrasPlan storage, SETI@home
-P2P service               | Mechanical Turk, TaskRabbit
-P2P mobile WiFi/tethering | 
-
-
-Transaction-Processing
-----------------------
-Merchant acquiring            | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
-Intermediary                  | IP Commerce (POS 2.0), CardSpring
-Acquiring processing          | Paymentech
-Bank transfer                 | Dwolla
-Bank depository offering      | Simple, Movenbank (spread on average deposits)
-Bank card issuance            | Simple (interchange fee per transaction)
-Fullfilment                   | Amazon
-Messaging                     | Peer-to-Peer SMS, IM, Group Messaging
-Telephony (public networks)   | Skype out/in
-Telephony (private cloud)     | Native Skype
-Mobile payment gateway        | Braintree
-Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
-
-
-Licensing
----------
-Per seat                 | Sencha
-Per device/server        | QlikView
-Per application instance | Adobe Photoshop
-Per site                 | Private cloud on internal infrastructure
-Patent                   | Qualcomm
-Brand                    | Sesame Street
-Indirect                 | Apple Volume Purchasing
-
-
-Data
-----
-User data                      | BlueKai
-Business data                  | Duedil
-User intelligence              | Yougov
-Search Data                    | Chango
-Real-time consumer intent data | Yieldbot
-Benchmarking services          | Comscore
-Market research                | GLG
-
-
-Mobile
-------
-Paid-app Downloads   | WhatsApp
-In-app purchases     | Zynga Poker
-In-app subscriptions | NY Times app
-Advertising          | Flurry, AdMob
-Digital-to-physical  | Red Stamp, Postagram
-
-
-Gaming
-------
-Freemium (virtual currency) | Zynga
-Subscription                | World of Warcraft
-Premium                     | Xbox games
-DLC (downloadable content)  | Call of Duty
-Ads                         | addictinggames.com
-~~~

diff --git a/plaintext-aligned-columns.mdown b/plaintext-aligned-columns.mdown
@@ -0,0 +1,132 @@
+Here is the above version with aligned columns:
+
+The list in monospaced `<pre>` code might be easier to read:
+
+~~~mdown
+Business Models
+===============
+
+Advertising
+-----------
+Display ads                        | Yahoo!
+Search ads                         | Google
+Text ads                           | Google
+Video ads                          | Hulu
+Audio ads                          | Pandora
+Promoted content                   | Twitter, Tumblr
+Paid-content links                 | Outbrain
+Recruitment ads                    | LinkedIn
+Lead generation                    | MoneySuperMarket, ZocDoc
+Affiliate fees                     | Amazon Affiliate Program
+Classifieds                        | Craiglist
+Featured listings                  | Yelp, Super Pages;
+E-mail ads                         | Yahoo, MSN
+Ad-retargeting                     | Criteo 
+Real-time-intent ad delivery       |
+Location-based offers              | Foursquare
+Sponsorships/Site take-overs       | Pandora
+
+
+Commerce
+--------
+Retailing                          | Zappos
+Marketplace                        | Etsy
+Crowd-sourced marketplace          | Threadless
+Excess-capacity markets            | Uber, AirBnB
+Vertically-integrated commerce     | Warby Parker
+Aggregator                         | Lastminute.com
+Flash sales                        | Gilt Groupe, Vente Privee
+Group buying                       | Groupon
+Digital goods/downloads            | iTunes
+Virtual goods                      | Zynga
+Training                           | Cloudera(?), -> Coursera
+Pay what you want                  | Radiohead
+Commission                         | SharesPost
+Commission per order               | Seamless, GrubHub
+Auction                            | eBay
+Reverse Auction                    | Priceline
+Barter for services                | SwapRight
+
+
+Subscription
+------------
+Software as a Service (SAAS)       | Salesforce
+Service as a Service               | Shopify
+Content as a Service               | Spotify, Netflix
+Platform As A Service (PaaS)       | dotCloud, Heroku
+Infrastructure As A Service (IaaS) | 
+Freemium SaaS                      | Dropbox
+Donations                          | Wikipedia
+Sampling                           | Birchbox
+Membership Services                | Amazon Prime
+Support and Maintenance            | 10gen, Red Hat
+Paywall                            | New York Times
+Voice and video-conferencing       | Uberconference
+
+
+Peer to Peer (P2P)
+------------------
+P2P lending                        | Lending Club,
+P2P gambling                       | BetFair
+P2P buying                         | Etsy
+P2P insurance                      | 
+P2P computing                      | CrasPlan storage, SETI@home
+P2P service                        | Mechanical Turk, TaskRabbit
+P2P mobile WiFi/tethering          | 
+
+
+Transaction-Processing
+----------------------
+Merchant acquiring                 | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
+Intermediary                       | IP Commerce (POS 2.0), CardSpring
+Acquiring processing               | Paymentech
+Bank transfer                      | Dwolla
+Bank depository offering           | Simple, Movenbank (spread on average deposits)
+Bank card issuance                 | Simple (interchange fee per transaction)
+Fullfilment                        | Amazon
+Messaging                          | Peer-to-Peer SMS, IM, Group Messaging
+Telephony (public networks)        | Skype out/in
+Telephony (private cloud)          | Native Skype
+Mobile payment gateway             | Braintree
+Platform monetization (“tax”)      | Facebook Credits, iOS 30/70 cut
+
+
+Licensing
+---------
+Per seat                           | Sencha
+Per device/server                  | QlikView
+Per application instance           | Adobe Photoshop
+Per site                           | Private cloud on internal infrastructure
+Patent                             | Qualcomm
+Brand                              | Sesame Street
+Indirect                           | Apple Volume Purchasing
+
+
+Data
+----
+User data                          | BlueKai
+Business data                      | Duedil
+User intelligence                  | Yougov
+Search Data                        | Chango
+Real-time consumer intent data     | Yieldbot
+Benchmarking services              | Comscore
+Market research                    | GLG
+
+
+Mobile
+------
+Paid-app Downloads                 | WhatsApp
+In-app purchases                   | Zynga Poker
+In-app subscriptions               | NY Times app
+Advertising                        | Flurry, AdMob
+Digital-to-physical                | Red Stamp, Postagram
+
+
+Gaming
+------
+Freemium (virtual currency)        | Zynga
+Subscription                       | World of Warcraft
+Premium                            | Xbox games
+DLC (downloadable content)         | Call of Duty
+Ads                                | addictinggames.com
+~~~
diff --git a/plaintext.mdown b/plaintext.mdown
@@ -6,9 +6,6 @@ Business Models
 
 Advertising
 -----------
-
-Models                       | Examples
-:----------------------------|:-------------------------
 Display ads                  | Yahoo!
 Search ads                   | Google
 Text ads                     | Google
@@ -30,9 +27,6 @@ Sponsorships/Site take-overs | Pandora
 
 Commerce
 --------
-
-Models                         | Examples
-:------------------------------|:-------------------------
 Retailing                      | Zappos
 Marketplace                    | Etsy
 Crowd-sourced marketplace      | Threadless
@@ -54,9 +48,6 @@ Barter for services            | SwapRight
 
 Subscription
 ------------
-
-Models                             | Examples
-:----------------------------------|:----------------
 Software as a Service (SAAS)       | Salesforce
 Service as a Service               | Shopify
 Content as a Service               | Spotify, Netflix
@@ -73,9 +64,6 @@ Voice and video-conferencing       | Uberconference
 
 Peer to Peer (P2P)
 ------------------
-
-Models                    | Examples
-:-------------------------|:---------------------------
 P2P lending               | Lending Club,
 P2P gambling              | BetFair
 P2P buying                | Etsy
@@ -87,9 +75,6 @@ P2P mobile WiFi/tethering |
 
 Transaction-Processing
 ----------------------
-
-Models                        | Examples
-:-----------------------------|:-------------------------------------------------
 Merchant acquiring            | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
 Intermediary                  | IP Commerce (POS 2.0), CardSpring
 Acquiring processing          | Paymentech
@@ -106,9 +91,6 @@ Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
 
 Licensing
 ---------
-
-Models                   | Examples
-:------------------------|:----------------------------------------
 Per seat                 | Sencha
 Per device/server        | QlikView
 Per application instance | Adobe Photoshop
@@ -120,9 +102,6 @@ Indirect                 | Apple Volume Purchasing
 
 Data
 ----
-
-Models                         | Examples
-:------------------------------|:--------
 User data                      | BlueKai
 Business data                  | Duedil
 User intelligence              | Yougov
@@ -134,9 +113,6 @@ Market research                | GLG
 
 Mobile
 ------
-
-Models               | Examples
-:--------------------|:--------------------
 Paid-app Downloads   | WhatsApp
 In-app purchases     | Zynga Poker
 In-app subscriptions | NY Times app
@@ -146,9 +122,6 @@ Digital-to-physical  | Red Stamp, Postagram
 
 Gaming
 ------
-
-Models                      | Examples
-:---------------------------|:------------------
 Freemium (virtual currency) | Zynga
 Subscription                | World of Warcraft
 Premium                     | Xbox games

diff --git a/business-models.md b/business-models.md
@@ -24,6 +24,7 @@ Real-time-intent ad delivery |
 Location-based offers        | Foursquare
 Sponsorships/Site take-overs | Pandora
 
+
 Commerce
 --------
 
@@ -47,6 +48,7 @@ Auction                        | eBay
 Reverse Auction                | Priceline
 Barter for services            | SwapRight
 
+
 Subscription
 ------------
 
@@ -65,6 +67,7 @@ Support and Maintenance            | 10gen, Red Hat
 Paywall                            | New York Times
 Voice and video-conferencing       | Uberconference
 
+
 Peer to Peer (P2P)
 ------------------
 
@@ -78,6 +81,7 @@ P2P computing             | CrasPlan storage, SETI@home
 P2P service               | Mechanical Turk, TaskRabbit
 P2P mobile WiFi/tethering | 
 
+
 Transaction-Processing
 ----------------------
 
@@ -96,6 +100,7 @@ Telephony (private cloud)     | Native Skype
 Mobile payment gateway        | Braintree
 Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
 
+
 Licensing
 ---------
 
@@ -109,6 +114,7 @@ Patent                   | Qualcomm
 Brand                    | Sesame Street
 Indirect                 | Apple Volume Purchasing
 
+
 Data
 ----
 
@@ -122,6 +128,7 @@ Real-time consumer intent data | Yieldbot
 Benchmarking services          | Comscore
 Market research                | GLG
 
+
 Mobile
 ------
 
@@ -133,6 +140,7 @@ In-app subscriptions | NY Times app
 Advertising          | Flurry, AdMob
 Digital-to-physical  | Red Stamp, Postagram
 
+
 Gaming
 ------
 

diff --git a/plaintext.mdown b/plaintext.mdown
@@ -154,4 +154,4 @@ Subscription                | World of Warcraft
 Premium                     | Xbox games
 DLC (downloadable content)  | Call of Duty
 Ads                         | addictinggames.com
-~~~
+~~~
diff --git a/plaintext.mdown b/plaintext.mdown
@@ -0,0 +1,157 @@
+The list in monospaced `<pre>` code might be easier to read:
+
+~~~mdown
+Business Models
+===============
+
+Advertising
+-----------
+
+Models                       | Examples
+:----------------------------|:-------------------------
+Display ads                  | Yahoo!
+Search ads                   | Google
+Text ads                     | Google
+Video ads                    | Hulu
+Audio ads                    | Pandora
+Promoted content             | Twitter, Tumblr
+Paid-content links           | Outbrain
+Recruitment ads              | LinkedIn
+Lead generation              | MoneySuperMarket, ZocDoc
+Affiliate fees               | Amazon Affiliate Program
+Classifieds                  | Craiglist
+Featured listings            | Yelp, Super Pages;
+E-mail ads                   | Yahoo, MSN
+Ad-retargeting               | Criteo 
+Real-time-intent ad delivery |
+Location-based offers        | Foursquare
+Sponsorships/Site take-overs | Pandora
+
+
+Commerce
+--------
+
+Models                         | Examples
+:------------------------------|:-------------------------
+Retailing                      | Zappos
+Marketplace                    | Etsy
+Crowd-sourced marketplace      | Threadless
+Excess-capacity markets        | Uber, AirBnB
+Vertically-integrated commerce | Warby Parker
+Aggregator                     | Lastminute.com
+Flash sales                    | Gilt Groupe, Vente Privee
+Group buying                   | Groupon
+Digital goods/downloads        | iTunes
+Virtual goods                  | Zynga
+Training                       | Cloudera(?), -> Coursera
+Pay what you want              | Radiohead
+Commission                     | SharesPost
+Commission per order           | Seamless, GrubHub
+Auction                        | eBay
+Reverse Auction                | Priceline
+Barter for services            | SwapRight
+
+
+Subscription
+------------
+
+Models                             | Examples
+:----------------------------------|:----------------
+Software as a Service (SAAS)       | Salesforce
+Service as a Service               | Shopify
+Content as a Service               | Spotify, Netflix
+Platform As A Service (PaaS)       | dotCloud, Heroku
+Infrastructure As A Service (IaaS) | 
+Freemium SaaS                      | Dropbox
+Donations                          | Wikipedia
+Sampling                           | Birchbox
+Membership Services                | Amazon Prime
+Support and Maintenance            | 10gen, Red Hat
+Paywall                            | New York Times
+Voice and video-conferencing       | Uberconference
+
+
+Peer to Peer (P2P)
+------------------
+
+Models                    | Examples
+:-------------------------|:---------------------------
+P2P lending               | Lending Club,
+P2P gambling              | BetFair
+P2P buying                | Etsy
+P2P insurance             | 
+P2P computing             | CrasPlan storage, SETI@home
+P2P service               | Mechanical Turk, TaskRabbit
+P2P mobile WiFi/tethering | 
+
+
+Transaction-Processing
+----------------------
+
+Models                        | Examples
+:-----------------------------|:-------------------------------------------------
+Merchant acquiring            | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
+Intermediary                  | IP Commerce (POS 2.0), CardSpring
+Acquiring processing          | Paymentech
+Bank transfer                 | Dwolla
+Bank depository offering      | Simple, Movenbank (spread on average deposits)
+Bank card issuance            | Simple (interchange fee per transaction)
+Fullfilment                   | Amazon
+Messaging                     | Peer-to-Peer SMS, IM, Group Messaging
+Telephony (public networks)   | Skype out/in
+Telephony (private cloud)     | Native Skype
+Mobile payment gateway        | Braintree
+Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
+
+
+Licensing
+---------
+
+Models                   | Examples
+:------------------------|:----------------------------------------
+Per seat                 | Sencha
+Per device/server        | QlikView
+Per application instance | Adobe Photoshop
+Per site                 | Private cloud on internal infrastructure
+Patent                   | Qualcomm
+Brand                    | Sesame Street
+Indirect                 | Apple Volume Purchasing
+
+
+Data
+----
+
+Models                         | Examples
+:------------------------------|:--------
+User data                      | BlueKai
+Business data                  | Duedil
+User intelligence              | Yougov
+Search Data                    | Chango
+Real-time consumer intent data | Yieldbot
+Benchmarking services          | Comscore
+Market research                | GLG
+
+
+Mobile
+------
+
+Models               | Examples
+:--------------------|:--------------------
+Paid-app Downloads   | WhatsApp
+In-app purchases     | Zynga Poker
+In-app subscriptions | NY Times app
+Advertising          | Flurry, AdMob
+Digital-to-physical  | Red Stamp, Postagram
+
+
+Gaming
+------
+
+Models                      | Examples
+:---------------------------|:------------------
+Freemium (virtual currency) | Zynga
+Subscription                | World of Warcraft
+Premium                     | Xbox games
+DLC (downloadable content)  | Call of Duty
+Ads                         | addictinggames.com
+~~~
diff --git a/business-models.md b/business-models.md
@@ -1,5 +1,5 @@
 Business Models
----------------
+===============
 
 Advertising
 -----------

diff --git a/business-models.md b/business-models.md
@@ -78,7 +78,7 @@ P2P computing             | CrasPlan storage, SETI@home
 P2P service               | Mechanical Turk, TaskRabbit
 P2P mobile WiFi/tethering | 
 
-Transaction processing
+Transaction-Processing
 ----------------------
 
 Models                        | Examples

diff --git a/business-models.md b/business-models.md
@@ -3,6 +3,9 @@ Business Models
 
 Advertising
 -----------
+
+Models                       | Examples
+:----------------------------|:-------------------------
 Display ads                  | Yahoo!
 Search ads                   | Google
 Text ads                     | Google
@@ -23,6 +26,9 @@ Sponsorships/Site take-overs | Pandora
 
 Commerce
 --------
+
+Models                         | Examples
+:------------------------------|:-------------------------
 Retailing                      | Zappos
 Marketplace                    | Etsy
 Crowd-sourced marketplace      | Threadless
@@ -43,6 +49,9 @@ Barter for services            | SwapRight
 
 Subscription
 ------------
+
+Models                             | Examples
+:----------------------------------|:----------------
 Software as a Service (SAAS)       | Salesforce
 Service as a Service               | Shopify
 Content as a Service               | Spotify, Netflix
@@ -58,6 +67,9 @@ Voice and video-conferencing       | Uberconference
 
 Peer to Peer (P2P)
 ------------------
+
+Models                    | Examples
+:-------------------------|:---------------------------
 P2P lending               | Lending Club,
 P2P gambling              | BetFair
 P2P buying                | Etsy
@@ -68,6 +80,9 @@ P2P mobile WiFi/tethering |
 
 Transaction processing
 ----------------------
+
+Models                        | Examples
+:-----------------------------|:-------------------------------------------------
 Merchant acquiring            | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
 Intermediary                  | IP Commerce (POS 2.0), CardSpring
 Acquiring processing          | Paymentech
@@ -83,6 +98,9 @@ Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
 
 Licensing
 ---------
+
+Models                   | Examples
+:------------------------|:----------------------------------------
 Per seat                 | Sencha
 Per device/server        | QlikView
 Per application instance | Adobe Photoshop
@@ -93,6 +111,9 @@ Indirect                 | Apple Volume Purchasing
 
 Data
 ----
+
+Models                         | Examples
+:------------------------------|:--------
 User data                      | BlueKai
 Business data                  | Duedil
 User intelligence              | Yougov
@@ -103,6 +124,9 @@ Market research                | GLG
 
 Mobile
 ------
+
+Models               | Examples
+:--------------------|:--------------------
 Paid-app Downloads   | WhatsApp
 In-app purchases     | Zynga Poker
 In-app subscriptions | NY Times app
@@ -111,6 +135,9 @@ Digital-to-physical  | Red Stamp, Postagram
 
 Gaming
 ------
+
+Models                      | Examples
+:---------------------------|:------------------
 Freemium (virtual currency) | Zynga
 Subscription                | World of Warcraft
 Premium                     | Xbox games

diff --git a/business-models.md b/business-models.md
@@ -0,0 +1,118 @@
+Business Models
+---------------
+
+Advertising
+-----------
+Display ads                  | Yahoo!
+Search ads                   | Google
+Text ads                     | Google
+Video ads                    | Hulu
+Audio ads                    | Pandora
+Promoted content             | Twitter, Tumblr
+Paid-content links           | Outbrain
+Recruitment ads              | LinkedIn
+Lead generation              | MoneySuperMarket, ZocDoc
+Affiliate fees               | Amazon Affiliate Program
+Classifieds                  | Craiglist
+Featured listings            | Yelp, Super Pages;
+E-mail ads                   | Yahoo, MSN
+Ad-retargeting               | Criteo 
+Real-time-intent ad delivery |
+Location-based offers        | Foursquare
+Sponsorships/Site take-overs | Pandora
+
+Commerce
+--------
+Retailing                      | Zappos
+Marketplace                    | Etsy
+Crowd-sourced marketplace      | Threadless
+Excess-capacity markets        | Uber, AirBnB
+Vertically-integrated commerce | Warby Parker
+Aggregator                     | Lastminute.com
+Flash sales                    | Gilt Groupe, Vente Privee
+Group buying                   | Groupon
+Digital goods/downloads        | iTunes
+Virtual goods                  | Zynga
+Training                       | Cloudera(?), -> Coursera
+Pay what you want              | Radiohead
+Commission                     | SharesPost
+Commission per order           | Seamless, GrubHub
+Auction                        | eBay
+Reverse Auction                | Priceline
+Barter for services            | SwapRight
+
+Subscription
+------------
+Software as a Service (SAAS)       | Salesforce
+Service as a Service               | Shopify
+Content as a Service               | Spotify, Netflix
+Platform As A Service (PaaS)       | dotCloud, Heroku
+Infrastructure As A Service (IaaS) | 
+Freemium SaaS                      | Dropbox
+Donations                          | Wikipedia
+Sampling                           | Birchbox
+Membership Services                | Amazon Prime
+Support and Maintenance            | 10gen, Red Hat
+Paywall                            | New York Times
+Voice and video-conferencing       | Uberconference
+
+Peer to Peer (P2P)
+------------------
+P2P lending               | Lending Club,
+P2P gambling              | BetFair
+P2P buying                | Etsy
+P2P insurance             | 
+P2P computing             | CrasPlan storage, SETI@home
+P2P service               | Mechanical Turk, TaskRabbit
+P2P mobile WiFi/tethering | 
+
+Transaction processing
+----------------------
+Merchant acquiring            | PayPal (On-/Offline), Stripe (OnL), Square (OffL)
+Intermediary                  | IP Commerce (POS 2.0), CardSpring
+Acquiring processing          | Paymentech
+Bank transfer                 | Dwolla
+Bank depository offering      | Simple, Movenbank (spread on average deposits)
+Bank card issuance            | Simple (interchange fee per transaction)
+Fullfilment                   | Amazon
+Messaging                     | Peer-to-Peer SMS, IM, Group Messaging
+Telephony (public networks)   | Skype out/in
+Telephony (private cloud)     | Native Skype
+Mobile payment gateway        | Braintree
+Platform monetization (“tax”) | Facebook Credits, iOS 30/70 cut
+
+Licensing
+---------
+Per seat                 | Sencha
+Per device/server        | QlikView
+Per application instance | Adobe Photoshop
+Per site                 | Private cloud on internal infrastructure
+Patent                   | Qualcomm
+Brand                    | Sesame Street
+Indirect                 | Apple Volume Purchasing
+
+Data
+----
+User data                      | BlueKai
+Business data                  | Duedil
+User intelligence              | Yougov
+Search Data                    | Chango
+Real-time consumer intent data | Yieldbot
+Benchmarking services          | Comscore
+Market research                | GLG
+
+Mobile
+------
+Paid-app Downloads   | WhatsApp
+In-app purchases     | Zynga Poker
+In-app subscriptions | NY Times app
+Advertising          | Flurry, AdMob
+Digital-to-physical  | Red Stamp, Postagram
+
+Gaming
+------
+Freemium (virtual currency) | Zynga
+Subscription                | World of Warcraft
+Premium                     | Xbox games
+DLC (downloadable content)  | Call of Duty
+Ads                         | addictinggames.com